As we enter the new year, most business owners are looking forward to starting their year on a high note by defining their business strategy for 2019. In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any relevant trends, too.
Are you ready to define your marketing strategy? Follow this guide on how to successfully define your business strategy for 2019.
1. REVIEW YOUR STRATEGY FOR 2018
Before you know where you are going, it’s important to look at where you are. Review your strategy for 2018 by asking yourself the following questions:
• What were my goals for the last year?
• What marketing tactics did I use in 2018?
• How well did these methods work?
• What strategies should I consider for 2019?
2. SET SMART GOALS
“What do you plan to accomplish in 2019?” is a question that’s easier asked than answered. To help answer this question, it is important to set SMART goals.
Following the SMART guide when defining your business strategy for 2019 will really go a long way in making sure you achieve your goals when you review your results at the end of the year.
Here are some examples of SMART goals:
• Increase web site traffic by 20% in 6 months
• Increase my sales by 15% in 12 months
• Gain 100 new social media followers in 6 months
3. GET THE RIGHT PEOPLE FOR THE JOB
When defining your business strategy for 2019, it should be noted that getting together the right collaborators who share your mission and vision would make your business goals for 2019 achievable. These people have to be more invested in the strategy because, without them, it’s impossible to achieve anything.
4. RESOURCES AND STRATEGY
After you have set your SMART goals and defined your business strategy for 2019, consider developing a business plan that will make it a reality. Make sure you have the capital needed to implement the strategy starting from January 1st.
5. TAKE ACTION
Your strategy will not be good if you do not follow it up with weekly meetings. There are tons of planners and project management software to help stay organized, set reminders for specific marketing tasks and all that. There are tons of planners and project management software out there to stay organized. Set reminders for specific marketing tasks that need to be completed If you are developing content try to stay one month in advance of when you’ll publish it.
In addition to helping you stay in step with your business strategy for 2019, maintaining a marketing mindset throughout the year will help you implement and/or refine your strategy as needed to improve your sales results.
Here’s wishing you and your business a wonderful 2019!
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