Home African CEOs Profiles Dangote Cement introduces BlocMaster Cement to stop the collapse of buildings
Profiles - Startup - October 16, 2018

Dangote Cement introduces BlocMaster Cement to stop the collapse of buildings

As part of efforts to end the collapse of buildings in the country, Dangote Cement has launched Dangote BlocMaster Cement. According to the group’s general manager, Joe Makoju, the 42.5R cement grade innovation will also result in an increase in the country’s long-term and block producer revenues.

Speaking at the official launch of the product in Lagos, Makoju said BlocMaster, an improvement of the company’s three cement brands, “is the best” for block manufacturing and concrete application. Describing it as affordable and good for Nigerians because of its rapid setting, especially during the rainy season, he said the new brand was the product of years of extensive research, testing and experimentation, adding that it had been tested and approved by the builders nationwide.

“With a block-making motif to resonate key targets, the product guarantees better value for money as it can produce over 32 blocks per bag, achieve up to 50 megapascal after 28 days and get 50 per cent stronger a day after use,” he said.

While commending Lagos distributors as major determinants of its sales nationwide, the GMD revealed that the product, a combination of good price and quality, was designed to meet the challenges of building and construction in the country.

The group chief marketing officer of the company, Oare Ojeikere, described the new cement as multi-purpose and strong, urging Nigerians to adopt it for all construction purposes, considering the attestations of hundreds of builders who had used it before the launch.

National President of Block Moulders Association of Nigeria (BMAN), Rasheed Adebowale, appreciating the peculiarity of the product, said he could produce as much as 35 blocks with a bag of the cement, while still maintaining standard requirements.

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