According to a recent survey published on the 2018 World Leaders by communications agency BCW (Burson Cohn & Wolfe), Nana Akufo-Addo is the most followed African world leader on Instagram with 431 million followers.
Coming in second place is Rwandan President Paul Kagame with 177,451.
Third on the list is Nigeria’s President Muhammadu Buhari with about 169,229 followers.
Kenya’s Uhuru Kenyatta is the fourth most followed leader in Africa with about 95,000 followers.
After reviewing the activities of 426 Instagram accounts of Heads of State and Government and Foreign Ministers, which have increased since last year’s study, it has been established that Instagram is the fastest growing social network among world leaders.
“This third instalment of the BCW study shows Instagram has become the social media network where world leaders garner the most interactions,” said Chad Latz, Chief Innovation Officer, BCW.
“What is astounding is that the average size of world leaders’ Instagram accounts is less than half the size of their Facebook pages – with five times fewer posts over the past 12 months. However, all Instagram accounts together total 860 million interactions, which is 162 million (23 per cent) more than the total interactions on Facebook over the same period,” he added.
At the global level, Indian Prime Minister Narendra Modi tops the list with 14.8 million followers.
Indonesian President Joko Widodo is the world’s second most-followed leader, with 12.2 million followers.
President Donald Trump comes in third with 10 million followers, followed by Pope Francis with 5.7 million followers.