67 Designers Create 67 logos for CWDi SMEs to Celebrate Mandela Day

A total of 67 designers spent 67 minutes to design professional logos for South African SMEs for free to mark Mandela Day.

Participating in the CWDi’s 67 Logos Designathon, the designers pledged to create uniquely-crafted logos for small businesses that need professional logos to start their businesses.

These 67 designers pledged their time today to each design a logo for a high potential small business who would otherwise not be able to afford a professionally designed logo. Together, today, we will #designforchange #67logos #mandeladay pic.twitter.com/nt0ctLzMFf

— CWDi (@CWDi_ZA) July 18, 2019

Lesley Waterkeyn, Group CEO at CWDi explained that: “The 67 Logos Designathon is one of my favourite projects! For Mandela Day, 67 designers come together to design 67 logos for 67 small businesses. It pulls together the creative industry to design for change.

67 business owners, finding their passion! Over the Rainbow is facilitating the famous Passion Test with businesses as part of a process to help find the core of their business identities. #mandeladay #67logos #designforchange pic.twitter.com/cayFEe6WoP

— CWDi (@CWDi_ZA) July 18, 2019

“At least 70% of South African small businesses fail within the first three years of business. This shows how difficult it is for a small business to stand out and make an impact on the South African market.

“If we drive SMEs and ensure their success, it will help boost the South African economy and boost young entrepreneurs to do more and be more. Many small businesses can’t afford a professionally-designed logo. We believe that a logo will give them the necessary boost of confidence and a chance to stand out,” she explained.

Phumzile Mthembu, owner of Ingcweti, says that she feels empowered and encouraged to be part of this amazing initiative. “Entrepreneurship is a lonely journey but having designers dedicate their time to design logos that will help us elevate our businesses shows that we are not alone. For me, this means growth and higher levels for my business. I am motivated an excited as I can now present my businesses to other organisations and present myself professionally,” she said.

#mandeladay #67logos #designforchange