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Explainers - News around Africa - Startup - November 21, 2019

Rhemie Roses: Simple, Yet Elegant Womenswear Brand!

Africa has a plethora of fashion brands particularly for the womenfolk, but quite a few recline on simplicity as their unique selling propositions. Amongst the top fashion brands in Nigeria, Rhemie Roses stands out as one of the few ready to wear varieties that are truly basking in the rings of simple, yet elegant womenswear.  

In this interview with Business Elites Africa (BEA) Visionaries, Fashionpreneur, CEO and Creative Head of Rhemie Roses, Remilekun Adelaja, gives insights about the Rhemie Roses brand:

Please introduce yourself

I am Remilekun Adelaja, the CEO and Creative Head of Rhemieroses, a simple women’s wear brand that produces comfortable clothing for less.

Describe your company – services/ products, other information you would like to provide.

Rhemieroses is an upwardly stylish minimalist womenswear brand with headquarters in Lagos, Nigeria. We cater to the fashion needs of women all over the world and are committed to providing comfortable clothing for rock bottom prices.

At Rhemie roses, we are committed to helping you find your personal style, we are interested in making you look flawless in the simplest of designs. Our collections tell a story of beauty through simplicity. We believe simplicity is the ultimate sophistication.

We are a treasure-trove of fashion inspiration, of accessory ideas, and we are well-equipped to assist you. Whether you’re looking for a complete makeover or for that elusive piece to complete your outfit, we can help – Remilekun Adelaja

Remilekun Adelaja, CEO & Creative Head of Rhemie Roses

On our site, Rhemieroses.com, you will find a fabulous, fashionable selection of clothing and accessories for every taste and any budget. We have clothes for every occasion, and we are here to help you find the perfect fit.

Who is your ideal customer?

She is a Black female between ages 25 and 75. She is average-sized and artsy. She likes simple but unique clothing. Our ideal customer loves culture and has no problem with expressing her femininity.

Our ideal customer loves culture and has no problem with expressing her femininity.

The Rhemieroses woman loves to explore prints and colours in the most modest of silhouettes. She loves art and isn’t opposed to avant-garde sample pieces.

Our customer is fun-loving and fierce, yet conservative and chic. The Rhemieroses woman is in all aspects a lover of style and comfort.

Did you have any background, education or training regarding fashion?

Although I graduated as an Estate Manager from Covenant University, I proceeded to pursue a diploma in fashion at the fashion development agency Lagos after which I attended a couple of fashion workshops in the UK, Paris, Dubai, Newyork, Milan, to mention a few.

Also, in my nine years being a fashionprenur, she has been featured on select TV shows such as Mnet’s Jara and Studio 53 extra.

I am also the host of the popular Rhemieroses tribe and the BLOOM CLUB which holds symposiums for aspiring women in the business of fashion. Some of the collections created by her include the award-winning MAXIMANIA, LAVISH CULTURE, ARO and so on. She is married to Dr Adekunle Adelaja and the marriage is blessed with two sons.

At the moment, how do you measure success? What ways do you use to know if you are attaining success?

To me, success is seeing my customers genuinely happy with their clothes.

 Tell us how you felt after you received the first payment for your services.

The first time I got paid for what I do, I was over the moon. It was a very satisfying feeling because all of a sudden fashion was no longer just a hobby anymore, it had now evolved into a business

 If you weren’t growing your business, what else do you think you would be doing?

If I wasn’t into fashion, I would have been an event planner.

 What advice would you want to give to new entrepreneurs?

My advice to new entrepreneurs would be to stay focused on ur dreams, remember why u started. Don’t get carried away by the buzz of social media

What do you think your growth will be like next year, and the next five years?

I hope to diversify in the coming years

 Do you think your brand is lucrative enough for investors? If yes why?

Rhemieroses is lucrative enough for investors because we are on a mission to not only dress people comfortably but also to empower stay at home moms who will like to earn some money from home by reselling our pieces.

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