Ivory Coast VoD Startup StarNews Mobile Passes 5 Million Subscriber Milestone

• StarNews Mobile, an Ivory Coast-based on-demand video (VoD) startup that helps customers to access their favourite celebrities has reached the 5 million subscriber mark in just two years of operation.
• In partnership with operators MTN and Moov, the app was launched in Ivory Coast and hit the one million subscriber mark back in April 2018.
• Apart from Nigeria, StarNew through its MTN partnership seeks 20 potential markets in total.

Ivory Coast-based StarNews Mobile, an on-demand video (VoD) startup that helps customers to access their favourite celebrities, has reached the five million subscriber milestone after just over two years of operation.

Launched in July 2017, StarNews Mobile targets consumers with a network of over 50 mobile channels delivering celebrity-based content available at low daily subscription rates.

Users can subscribe to their favourite celebrities’ channel through their operator for as low as US$0.10 per day. Once subscribed, they receive a video link via SMS to watch exclusive videos daily. The revenue generated from the subscription fee is then shared between the operator, the content provider and StarNews Mobile.

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Users can access the channel of their favourite celebrities for as little as US$ 0.10 a day via their operator. When registered, they receive a video link via SMS to view exclusive videos every day. The revenue generated from the subscription fee would then be split among the operator, content provider and StarNews Mobile.

In partnership with operators MTN and Moov, the app was launched in Ivory Coast and hit the one million subscriber mark back in April 2018. It has since launched in Cameroon, the Republic of Congo and South Africa with a Nigeria rollout coming soon.

“We are truly humbled that StarNews is resonating with millions of happy customers in Africa, and believe this bodes well for our continued expansion throughout Anglophone Africa later this year,” said founder Guy Kamgaing.

Apart from Nigeria, StarNew through its MTN partnership seeks 20 potential markets in total.