Edtech - Interviews - September 29, 2020

Exclusive: How Zedny is Empowering Human Capital in Africa

September 29, 2020

3 min read

Zedny offers year-long online learning and development for an employee at a fraction of the cost of one offline training course and can serve as an external employee performance evaluator through its AI integrations.

Founded in 2018, by Mohamed Youssef ElBaz, the platform incorporates gamification into the HR growth process to enable individuals to achieve their full potential in the job market and regularly improve their skills and business acumen.

Business Elites Africa sat with the founder and CEO to discuss Zedny’s journey and the future of educational technology in Africa.

Q: What does Zedny do?

A: Zedny is a recently launched Egyptian Edtech company which provides comprehensive learning and development solutions in Arabic for companies and individuals from the age of 20 and up. The platform provides a learning management system (LMS) tracking employees’ progress and skills, while artificial intelligence (AI) learns about each user and guides them through their development via video graphic courses, animated video book summaries and comprehensive skills assessments.

Q: What path led to where Zedny is right now?

A: It was a long pathworking and perfecting what we do. It started more than 3 years back, building our methodology and Arabic content library to more than 200 online courses and more than 400 animated video book summaries of global bestsellers. Having planned all of this in a blue ocean where very few players existed with limited Arabic content was very appealing, but after COVID-19, this became a major need to institutions and companies within Egypt and the Middle East and the demand couldn’t be higher.

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Q: What would you say is the greatest strength of Zedny? A: I would say the employees in Zedny who are the believers in our mission, did the R&D, found creative ways to do things better and faster almost every month and are actually challenging themselves to benchmark against the best in the world. This is our…

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