Home Business Profiles Why is the West Rich and Africa Poor? Magatte Wade Answers
Profiles - December 9, 2020

Why is the West Rich and Africa Poor? Magatte Wade Answers

Magatte Wade is a Senegalese entrepreneur who has built highly successful retail brands such as Adina World Beverages, Tiossan – a skincare company and SkinisSkin which produces lip balm. All the brands that Magatte has built have one thing in common – they are all based on Senegalese recipes and ingredients. Through her brands this serial entrepreneur projects her home country Senegal and Africa as a whole.

Magatte is a Forbes “20 Youngest Power Women in Africa”, a Young Global Leader by the World Economic Forum at Davos, a TED Global Africa Fellow, and a Global Wellness Summit’s “Leading Woman in Wellness” award winner.

She has published in-depth articles on The Guardian, HuffingtonPost.com, and Barron’s,She serves on the Advisory Board of the Whole Planet Foundation, of Whole Foods Market, and is a frequent speaker at business conferences and on college campuses, including Harvard, Yale, Columbia, Cornell, MIT, and the Wharton School of Business.

Magatte is a dynamic business leader and motivational speaker with a zeal for positive economic growth and development in Africa. In a quest to provide solutions to the high level of hardship and poverty in Africa, Magatte founded SkinIsSkin.com, a social impact brand that produces lip balms and is committed to eliminating the discrimination and stiff policies that stunt entrepreneurship in her country Senegal and Africa as a whole.



Early Days

Magatte Wade was born in Mbour, a small fisherman village in Senegal. She was raised by her grandmother when her parents emigrated to France. In her documentary “How We Thrive”, Magatte recalls fondly how her grandmothers took care of her and empowered her with the right mindset to be a goal-getter. When Magatte moved to Europe, she started to realise that there was an awkward imbalance between the economy over there and what is obtainable in Africa. So she set out to do something about it.

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