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Startup - December 10, 2020

SA Startup Sea Monster Wins Global Award for Data & Insight

Sea Monster, an animation, gaming, and AR/VR company based in Cape Town has won the Data & Insight category at the renowned International Content Marketing Awards held in the United Kingdom. 

The creative design and implementation of the Livin ‘it Up financial education mobile game by Sea Monster, developed for Capitec Bank, won the Cape Town-based company international acclaim.

Glenn Gillis, CEO of Sea Monster speaks on the company receiving the prestigious award.

“We’re humbled by the award, not only because of the huge competition we were up against, including many European heavyweights, but because we won this for the best use of data and insights, which is becoming such a critical element of modern marketing. We’re also extremely proud that, once again, South African innovation has been acknowledged in this way internationally. It seriously places what we can achieve here on the global map, and shows that our home-grown solutions can compete with the best in the world.”


The International Content Marketing Awards was established by the Content Marketing Association (CMA), a UK-based non-profit organisation and have become a key element in setting the standard for the content marketing industry. Sea Monster took on companies from over 25 countries around the globe to win the trophy.

The livin’it Up financial game was launched by Sea Monster in September 2019 with the aim of helping young adult South Africans develop their financial awareness, skills and abilities in a simple and interactive way.

Gillis offers insight into the goals set by Capitec in commissioning the development of the mobile game for financial education.

“Capitec wanted to achieve this via a mobile game solution and we designed it to allow players to take on the roles of relatable characters as they played out their own aspirational stories of how to save money to achieve their financial goals.”

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