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Profiles - December 11, 2020

How Isis Ngyong’o is Giving Back to Africa

Isis Nyong’o Madison is a Kenyan American media and technology entrepreneur. The founder of Mum’s Village, a health and parenting platform focused on urban women in Kenya. She is a leading partner at the strategic advisory firm Asphalt & Ink and has previously worked with InMobi, Google, MTV Africa and MyJobsEye. She is also a Senior Advisor at Albright Stonebridge Group.

Isis holds degrees from Stanford University and Harvard Business School and over the past decade, has made her impact scaling media and digital companies around the continent. Madison specialised in mobile and local content partnerships at Google and led the commercial entry of MTV Network into Africa as a founding member of that team. This was before she began to serve as the Managing Director of Africa for InMobi.

She has been named one of “Africa’s Top 20 Youngest Power Women” by Forbes. She was on IT News Africa’s Top 10 Women in ICT and Africa’s most powerful women in tech. Madison serves on the board of Mango Tree Orphan Trust in Kenya. The World Economic Forum selected her as a Young Global Leader in 2012.


The Birth of Women-Focused Company

Isis’ biracial heritage saw her shuttling between Kenya’s capital Nairobi and the United States. Experiencing both cultures and having gained a lot of experience from tech and media fields, Isis observed there was a shortage of local online content for mothers in Kenya, so she founded Mum’s village, a platform that she describes as one that focuses on helping women make informed decisions for their wellbeing and that of their families, mainly at the early pregnancy and motherhood stages.

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