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Opinions - December 14, 2020

Get Your Small Business Noticed this Christmas

Christmas is fast approaching and the shopping rush that comes with it provides a rare opportunity for you to get you small business noticed. As a small business owner, you want to do all that you can increase sales and connect with your customers.

As reports have shown the COVID-19 have upturned the e-commerce culture of Africans. We can expect a lot of remote buying and while you’re in the process of getting your business on track to make the best of the e-commerce opportunities that come with this season of Christmas, here are some tips get you the sales and increase brand loyalty.


An easy way is to refresh the branding of your business with some festive flair. To introduce a Christmas theme, change your online and offline presence, and use it throughout the season.  This approach can be used On your website, email, social media – including profile photos and cover pictures and any printed ads or Christmas cards,.

Send an e-Christmas card to your customers

Give your loyal customers a Christmas-themed thank-you note to show your gratitude for their support. By adding Christmas colours and an eye-catching subject line, get creative with your email design. To conveniently build and manage your e-Christmas cards, you can use programs like Paperless Post or Mailchimp.

Film a holiday video!

Create a festive video that shows the human side of your brand and connect more with customers. Using this medium, you can  Introduce your employees, give your business space a tour, or highlight your amazing customers. Shooting a video is not an easy task, but you can easily edit and upload short videos from your phone with apps like Kinemaster or Splice.

All in all, Christmas presents a huge opportunity for you to get your business noticed and regain some profits that you may have lost in the wake of the COVID-29 pandemic. All need to do is the position you brand with customers in such a way that they’ll keep coming back even when the Christmas season is over.

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