Here's How to Start Making Money Online in Africa via Affiliate Marketing 
Home Opinions Here’s How to Start Making Money Online in Africa via Affiliate Marketing 
Opinions - January 7, 2021

Here’s How to Start Making Money Online in Africa via Affiliate Marketing 

Making money online is something most Africans approach with doubts. This is due to the high level of money-making scams on the continent. But the truth remains that a lot of people on the continent are legitimately making good money online via affiliate marketing. You can easily deduce this from the rise of affiliate programmes from notable companies such as Jumia, Konga, Web4Africa among others. There’s no better time than now to start making money via affiliate marketing.

What’s Affiliate Marketing?

Pat Flynn puts it simply “Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make”.

Affiliate Marketing is on the rise in Africa

Rise Africa Rise refers to Lico Gross, co-founder of South African Affiliate Network Admarula,  who stated that until recently there have been relatively few affiliates with enough traffic to generate meaningful results for clients . The last few years have seen more and more creative website owners, bloggers and social media publishers in Africa coming up with affiliate marketing programmes and changing Africa’s online marketing landscape as we know it. According to Lico, even the large, traditionally CPM publishers are starting to turn to affiliate marketing as a sales channel.

How to Start as an Affiliate Marketer

Affiliate Marketing presents a great business opportunity for the many struggling entrepreneurial youths who are looking to make headway in the continent’s harsh economic landscape. All you need to succeed as an affiliate marketer is a large pool of prospective buyers and the dedication to learn the required skills.

Despite the increasing rate of internet penetration, Africa still lags behind the west.  Fortunately, major brands on the continent are starting to set up online shops and affiliate marketing programmes.

The Best Affiliate Marketing Campaigns in Africa

Some of the best Affiliate programmes in Africa at the moment are from Nigeria’s largest online mall Konga, e-commerce giant Jumia, Africa’s leading travel agency Travelstart, Ghana’s Web4Africa amongst others.

Getting Started as an Affiliate Marketer

Some affiliate programmes require you to have a website with good traffic while some don’t. Having a large number of people who are likely to be interested in what you are offering is the major catch here. Companies want to be sure you can bring in customers before they approve you as an affiliate. You can actually start without a website if you’ve got the contacts or social media following. There are a lot of affiliate programmes like Jumia’s with very low barriers to entry.


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