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Opinions - January 13, 2021

3 Simple Solutions to Huge Small Business Problems

For most individuals, owning and running a small business is a terrifying thought, especially when you consider the challenges ahead. The toughest and scariest part is starting and running it effectively.

Here 3 simple solutions to big small business problems.

1. Shortage of Funds

Money concerns are sometimes, and for a good reason, the ones that entrepreneurs fear the most . In order to finance your startup, there are a lot of incoming and outgoing transactions you need to keep track of. You have to do all of that whilst also meeting deadlines.

Solution: The solution is to track each transaction, to keep a clear forecast and to keep it strict. Hiring an accountant will make this an easy process. But since you’re just starting, that might not be an option for you. You can use apps like MintPocketGuard and  You Need a Budget to stay ontop of your finances.

2. Dealing with Stress

As a small business owner, there’s a temptation to do everything yourself. This is because you have a deep understanding of your product or service and will feel the need to take on tasks yourself. However, This can lead to issues in your health and relationships. Burnout can make you let go of everything completely and that’s not something that you want to do.

Solution: It’s best to learn to delegate your duties in order to prevent this, and maybe even recruit some help, whether full time or just an hour a day.

3. Making Sales

As you probably already know, the key to finding customers is to have a product that is unique and that can satisfy their needs. So, do a little market research, find your target group, see what their pain points are and how you can resolve this for them.   

Have a unique product that satisfies the needs of customers sometimes come with the disappointment of having a very low amount of sales. Don’t let this hold you back.

Solution: Create a great marketing strategy by conducting as much research as you can. Read journals, books and reports that will help you get a clearer perspective on how to reach your prospective customers. Also, do not underestimate the power of social media in helping you connect with customers.


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