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Home Startup Luno Adds USDC, Bringing “Digital Dollar” to More Regions and Markets
Startup - February 2, 2021

Luno Adds USDC, Bringing “Digital Dollar” to More Regions and Markets

Globally-recognised crypto platform, Luno, today announced the expansion of their offering with the addition of arguably the most secure stablecoin on the market, USDC. 

USDC is a stablecoin tied to the US dollar, the world’s reserve currency. The move will therefore give Luno’s customers In countries where the local money is more prone to volatility, the ability to store their wealth in a currency that is historically more dependable.

USDC has essentially digitised the US dollar, so it also comes with an array of additional functionality that allows it to be more easily sent across borders, lent and borrowed, and more, as it doesn’t have to contend with traditional financial institutions and their legacy processes. 

The coin will be available for Instant Buy and will. be the sixth to be added to Luno’s platform, alongside Bitcoin, Ethereum, Litecoin, Bitcoin Cash, and Ripple XRP.

USDC is considered by many to be the safest and best-regulated stablecoin on the market. It’s fully collateralized, meaning its reserves are held on a 1:1 ratio with the US dollar so for every 1 USDC, the original issuer of the coin holds 1 US Dollar in collateral. Records of its reserves are audited monthly by leading accountant, Grant Thornton, and all available online.

Marcus Swanepoel, CEO and Founder of Luno says, “Broadening our platform with the addition of USDC is an exciting move for us and our users. With Bitcoin and others, including Ethereum, reaching all time highs, cryptocurrencies are in the limelight and the opportunity is certainly ripe for investors and traders to take advantage. We are under no illusion that cryptocurrencies like Bitcoin and Ethereum remain a volatile currency option and by introducing USDC, we want to empower our users to hedge against volatility during market dips.

Introducing this currency will be key for our customers to keep their funds on the platform meaning their money will be there and ready for them to quickly and easily trade or invest, whenever they are ready to do so.”

About Luno

Luno is a leading global cryptocurrency company on a mission to upgrade the world to a better financial system. 

Co-founded by CEO Marcus Swanepoel and CTO Timothy Stranex, Luno launched in 2013 and has built a team of nearly 400 with its headquarters in London with regional hubs in Singapore and Cape Town. With over 6 million customers in over 40 countries, Luno’s products and services make it safe and easy to buy, sell, store and learn about cryptocurrencies like Bitcoin and Ethereum. 

Luno has been backed by some of the world’s leading investors including Balderton Capital, RMI, Naspers and Venturra, before recently having been acquired by Digital Currency Group (DCG).

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