As an entrepreneur, one of the things that will leave you scratching your head is how to market your brand without breaking the bank. The truth is, you don’t need to spend too much to get your brand noticed. You just have to be strategic about leveraging low-cost tactics to market your brand. Let’s have a look.
1. Advertise On Untapped Social Networks
Advertising on Facebook, Instagram or Twitter is relatively cheap, but the number of businesses looking to advertise on these platforms is increasing and this is raising the cost of advertising. One great way to get around this is to consider other untapped social media networks like Pinterest or Tiktok, you can also turn to dating apps like Tinder for advertising.
2. Establish Yourself as an Authority
You’ve got an expertise, share it with the world. There are a lot of people who will become customers of your brand simply because you share some highly original and vital piece of information with them. Teach what you know online and let people begin to associate you with your industry. If you’re a camera-shy person, here are some tips to help you get over it.
3. Turn Your Employees to Brand Ambassadors
By treating your employees well and encouraging them to become brand ambassadors, you can leverage their voice with people and on social media to market your brand. Your employees already have a genuine interest in your business and you’d amazed how original and engaging they’ll be when talking about your brand.
4. Put Your Business on Google Maps
A lot of people are using Google maps to find places to eat or buy things. When you add your business to Google Maps, you’re making it easier for people to find you. In cases where they are not looking to buy from you, getting to read your brand name on the map is good for brand recognition.
5. Leverage Email Marketing
Sending emails to prospects and customers is a great low-cost tactic to market your brand. You may have built an email marketing list and have set an email content management system that automatically sends emails. While these are great email marketing strategies, it is important to consider that most people are starting to understand the tactics of marketers, so they simply ignore such email. This is where you’ll need to take a different path and personalise emails. Use a conversational style that sparks curiosity in the reader and keeps them engaged.
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