Sendy: Transforming Africa’s Logistics Industry

Six years ago, Africa saw the birth of Sendy, a logistics platform that will change the way businesses across the continent transport goods. The platform’s on-demand services are enabling businesses in Kenya, Uganda and Tanzania to send and receive goods via a mobile application.

Sendy’s growth since its launch in 2014 has been phenomenal, with over 30,000 customers including notable brands like Unilever, Toyota, DHL, Safaricom and General Electric. 

Founded by Meshack Alloys, Evanson Biwott,  Don Okoth, and Malaika Judd, Sendy’s business model is hinged on taking a cut of every delivery transaction. Its technology generates performance metrics, monitors deliveries and handles payments for each transaction. Drivers on the platform receive insurance benefits, fuel credits and vehicle management.

Sendy has gained a lot of momentum over the years and in a move to drive its expansion into West Africa, the company raised a $20M Serie B funding round in January 2020 from Toyota Tsusho Corporation, Atlantica Ventures, Asia Africa Investment, Sunu Capital, Enza Capital, Vested World, and Kepple Capital.

Commenting on the raise, Sendy’s co-founder and CEO Meshack Alloys remarked: “The funding is a significant commitment from our investors and will go a long way towards achieving our goal of making it easier to trade in Africa”.

How Sendy was Launched

Meshack Alloys grew up in a village in Kenya where he experienced the challenges caused by the bad road network, among other things. He observed that this often increased the cost of deliveries in the country.

“I actually grew up in a village here in Kenya… I have seen the road network is a problem – as I grew up, I saw how products would basically reach the end person at a cost that was high,” said Mr Alloys in a session with the BBC

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