Home News Companies Almasa Hotel Rebrands and Relaunches as The St. Regis Almasa in Egypt
Companies - News around Africa - March 4, 2021

Almasa Hotel Rebrands and Relaunches as The St. Regis Almasa in Egypt

St. Regis Hotels and Resorts (a member of Marriott International), earlier today announced the opening of The St. Regis Almasa following the rebranding of the Almasa Hotel in Egypt.

Located in the New Administrative Capital of Egypt, The St. Regis Almasa is now poised to become a major player in the Egyptian hospitality industry, according to a statement seen by Business Elites Africa.

“We are delighted to bring our iconic St. Regis brand to the New Administrative Capital together with the National Authority for Management & Investment. This opening is a significant milestone in our journey and underscores the tremendous trust and confidence our owners have in us and in the power of our luxury brands in the region,” said Guido De Wilde, Merriott International’s Chief Operating Officer in the Middle East.

While reacting to this development, the Chairman of Egypt’s National Authority for Management & Investment, General Sherif Salah El-Din, said “the National Authority for Management and Investment is excited to collaborate with Marriott International to bring the classic sophistication of the St. Regis brand to the New Administrative Capital of Egypt. The St. Regis Almasa will play a significant role in giving the tourism industry much-needed support and will become the new destination for luxury hospitality in Egypt, playing host to the country’s most coveted events, conferences and summits.”


Note that The St. Regis Almasa has 270 rooms, 90 suites, 60 apartments and 14 villas, all featuring a private balcony or patio overlooking the pool and surrounding lush green landscape. The hotel’s classic aesthetic blends effortlessly with an elegant palate of rich fabrics to create a refined environment of luxury and comfort. Guests will enjoy the brand’s signature Butler Service, which offers around-the-clock anticipatory service and customizes each guest’s stay according to their tastes and preferences.

The St. Regis Almasa boasts a 42,000-square-foot convention center that hosts official government conventions and events, as well as official foreign presidents’ and delegation visits. The Convention Center includes three ballrooms with separate entrances, dedicated bridal suites, nine meeting rooms and six VIP lounges with access to a private restaurant. It also features The Summit Hall, which is renowned for hosting heads of states, and Teatro Al Asema, a state-of-the-art spectator venue. The hotel is also ideally situated a short distance from Egypt’s ministerial district and the new Arts and Culture hub which is home to the Grand Opera House, Egypt’s Capitals Museum and the Capital Library.

Dining venues at The St. Regis Almasa include La Sponda, offering true Italian charm and flavor, and Café Royal situated in the heart of the lobby serving the St. Regis brand’s signature Afternoon Tea ritual. The hotel also anticipates introducing new concepts and distinctive culinary experiences.

Leuisure facilities at The St. Regis Almasa cater to all ages, including its indoor and outdoor swimming pools and an artificial beach with waves. Guests can escape to the Trio Club House, an exquisite retreat housing a luxurious spa. The spa has eight tranquil treatment rooms offering a range of holistic treatments, a Moroccan Hammam, sauna and steam rooms and a fitness center with a separate space for ladies and a kids club.

True to the legacy of the iconic brand, The St. Regis Almasa is expected to encompass the hallmarks of the brand such as its rich traditions and rituals to bring to life a complete brand experience over the next few months.

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