APO Group Appoints Shaker Akbar as Regional Vice President for its Middle East Operation

Leading Pan-African media consultancy and press distribution company, APO Group, just announced the appointment of Shaker Akbar as Regional Vice President for its Middle East operation.

In a press statement that was seen by Business Elites Africa, Shaker Akbar was described as a sales and marketing veteran whose career spans over two decades. Prior to this time, he worked with some of the most prestigious hotel brands in the world, including the likes of Caesars Palace, the Ritz-Carlton Hotel Company, Four Seasons Hotels and Resorts, etc.

His current appointment with APO Group will see him work to expand the company’s client base and provide strategic support to Middle East-based companies looking to communicate throughout the continent of Africa. Apo Group said Mr Akbar’s vast experience and knowledge of the business culture in the Middle East makes him the perfect fit for the job.

“Appointing an executive of Shaker’s calibre is fantastic news for APO Group. Many of our Pan-African clients are either based in the Middle East, or have a presence there, and Shaker’s experience and expertise in sales and business development make him ideally-placed to provide local support.

“A further bonus is the unique perspective he brings to the role, having been instrumental in appointing PR agencies within the Middle East during his work with prestigious, multinational companies. He has led diverse sales and marketing teams throughout his career, and mentored many young professionals. We are delighted he is joining us in our ongoing efforts to help companies in the region grow their business on the African continent,” said Nicolas Pompigne-Mognard, the Founder and Chairman of APO Group.

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Meanwhile, Shaker Akbar was also quoted to have expressed his joy at being appointed to this current position. He also made it clear that he understands what the job entails and that he is ready to deliver.

“I am thrilled at the opportunity to join an organization renowned for making its mark on the continent at an exciting time for Africa, as the world looks to us with a renewed focus on trade, industry, investment and innovations.

“I know exactly what challenges large organizations face when picking PR Agencies to coordinate strategic communications in different regions. When I was selecting agencies, the three elements I always looked for were: their professional portfolios; their perception and relationships in the market; and their ability to communicate the vision and goals of the company. APO Group easily exceeds these criteria, and my goal is to build on our status as the leading Pan-African communications consultancy.”

Although born in Afghanistan, Shaker Akbar was raised in Washington DC. He graduated from the University of Maryland with a degree in Economics.