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Opinions - May 7, 2021

3 Biggest Challenges Facing African Small Business in 2021

COVID-19 changed the business landscape in Africa like never before. We’ve got companies like Andela and Ringier One Africa Media (ROAM Africa)  going remote; fashion shows going viral and entrepreneurs struggling to adapt to the new normal. While big companies have the pool of resource to navigate the challenges, small businesses suffer the most.

With the release of COVID-19 vaccines around the world, we can only hope that the end is on the horizon. In the meantime, there’s no speculating when or if business on the continent will ever fully return to normal. Here are some of the major challenges African small businesses still face even though the dust of the COVID-19 pandemic seems to be dying down.

Taking the Hard Jump to the Digital Side

For small businesses that have run some form of internet business, there’s the challenge of building new product features, finding new ways to receive payments and ensuring that employees remain productive within this period. 

Facilitating Face to Face Contact

The presence of unscrupulous individuals on the internet have made business people uncomfortable with online networking. For a small business, which usually involves chasing prospective clients at networking events, there’s a huge roadblock. Zoom meetings simply don’t offer the level of networking that can be achieved face to face.

It’s Almost Impossible to Forcast

COVID-19 has made long-term preparation almost impossible. It’s almost futile to schedule marketing campaigns, gauge staffing requirements, or simply know what customers need without knowing how long the pandemic will last.


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