Naturally, human beings are very defensive when faced with negative feedback. And that’s understandable, after all nobody likes to listen to someone else pointing out all the bad things about them. However, if perchance you are aspiring to become a successful entrepreneur, you must find a way to not only tolerate feedback, but to look forward to them and learn from them.
Successful businesses are built by consistently acting on customers’ feedback whilst improving on your products and services. A business that does not receive feedback from customers (whether negative or positive) is bound to fail. As a matter of fact, it is almost impossible to not be faced with a barrage of customers’ feedback on a daily basis, especially in today’s world where Social Media makes it easier for such feedback to be given. Now, as these feedbacks come your way, what you do with them determines how successful you will be as an entrepreneur. Rere Obaisi, the Chief Executive Officer of Reohob Limited, said feedback should be your exam.
“Customers appreciate follow-up. Their feedback is your exam. And when you get a bad feedback, you use it to improve on your craft. No need for emotions. If a client says to me now ‘your inverter is so bad. In fact, I regret working with you’, I won’t say ‘na waa o, na so them dey follow person talk?’ No… ‘I’m so sorry sir, I’m so sorry Sir. We would work on it Sir. Believe.’ And you deliver a better service on your next opportunity,” Rere Obasis advised.
The successful entrepreneur, who has excelled in the renewable energy sector, stated this recently during a lecture series that was organised by his company, Reohob Limited. He emphasised on the old business saying that customer is king. While admitting that some customers can be annoying, he noted that a good entrepreneur must always ensure to treasure them and listen to their feedback. This is “the only way to actually improve on your products and services because feedback from them is the most important thing. Whether a customer is lying or telling the truth about your products and services, every review from them is good.”
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