How to Test Your Brand Logo Before Launching Your Business

When launching a business, designing a captivating logo can be a serious challenge. New Business owners usually focus on the attractiveness of the design and sometimes neglect how the logo will impact the overall perception of the brand.

They usually don’t consider where their logo might appear outside of their website or business card. There are several other places such as stationery, merchandising, packaging, signs, uniforms, social media and more that your logo could appear on.  This makes it very crucial that your logo sells the overall tone of your brand.

This is why before moving forward on any logo you should run a test with your prospective customers. Make a couple of samples and let them help you highlight what’s great or what needs improvement on your logo design. Here are some ways to test your brand logo before launching your business.

Social Media Polls

You can get people’s opinions on social media about your logo by setting up a poll, it’s quite simple and easy to create. Over the years more social media platforms have come to integrate social media polls.

Polling is a strong tool that allows you to communicate with your customers in real-time. An open social media discourse is critical for understanding what a brand does well and, more crucially, what it could do better. Polls are a good way to learn what your prospective customers think about your brand and how you can improve.

Blind Testing

This is a great approach if you’re trying to get the honest opinions of strangers who know nothing about your business. Blind testing or blinding can go a long way in picturing what people will feel or think when they see your logo for the first time. It is a great way to gain honest insights from people. They have no idea what your business is so they will have or no bias when expressing themselves.