If you have been using social media to drive your business sales and want to take it a notch higher, it’s probably the best move you would make this year. An effective social media marketing will undoubtedly help build engaged audiences that will help you multiply your sales.
Social media marketing can create various income streams and put your business in front of 3.78 billion people online, nearly half of the world’s population.
According to Econsultancy, social media is one of the top five marketing channels to generate a solid ROI.
However, coming up with new marketing ideas is one of the most challenging aspects of maintaining sales campaigns on social platforms. Your audience expects quality material from your brand, but regularly creating new and engaging content can be exhausting.
Here is a list of 7 marketing ideas that can accelerate your sales on social media.
Make tutorial videos.
When it comes to breaking things down for your audience, video is a good technique to use.
According to a GlobalWebIndex report, 60% of users stream and view videos, whether they are live or not, even random videos. It’s recommended that you start making video tutorials or “how-to” videos.
This form of video content helps you break things down into manageable steps while also giving visual guidance. It’s also incredibly shareable, which means you’ll have a better chance of getting your content in front of new people.
These videos are not only visually appealing, educational and informative; they also position your brand as an expert and the go-to for the product or service you render.
Take advantage of trending topics.
Keep an eye on what’s popular on social media, which you can leverage to gain attention and traction.
Twitter and Facebook, for example, make it simple to see what’s trending on their platforms by including a list of trending topics in the sidebar. However, if your target audience is on other social platforms, find out how to know the trending topics on these channels. You should focus all your efforts on one or two social media platforms to avoid distractions and unnecessary energy dissipation.
Before you embark on the latest craze, there are a few things you should think about. To begin, make sure you know the trend and why people are adopting a particular hashtag. Then, double-check that it’s relevant to your brand, product, or service. If you have anything worthwhile to contribute to the discourse, you can use the topic’s popularity to reach a new audience for your content.
And while we’re on the subject of hashtags, be cautious while using them on Instagram. Instagram users can use up to 30 hashtags in a single post, but they don’t have to be used all at once.
In fact, according to TrackMaven’s study, utilising nine hashtags in a post produces the best results.
Hold a contest or a giveaway.
Who doesn’t enjoy getting something for nothing? Contests may be a fun way to interact with your fans and followers while increasing your exposure and expanding your following.
Tailwind, a social media automation platform, claims that brands that do Instagram contests and giveaways frequently grow 70% faster than those that don’t.
Collaborate with another company.
If you have the chance to collaborate with another business with a similar target demographic, this can be a terrific method to broaden your reach across the most popular social media platforms.
The idea is to pick a firm that isn’t a direct competition but has a customer base that could benefit from your products or services.
Take a poll of your audience.
Polls are a simple and effective approach to engage your audience and learn more about them.
In a matter of minutes, you can launch a poll on Facebook or Twitter to begin engaging your audience.
This might be a terrific approach to learn more about their preferences, so you can improve their online experience by adjusting your strategy.
Create a “tag a friend” content
Social media users frequently tag their friends in the comments on posts that they believe their friends would love.
You may take advantage of this quick and easy exposure by uploading comparable material and allowing users to tag a friend who they believe will enjoy or relate to it.
Share your knowledge.
It’s not just about promoting your products or services on social media.
It’s all about assisting potential clients in better understanding their most pressing issues.
Sharing suggestions and advice that assist consumers in overcoming these obstacles is a terrific approach to display your expertise while also strengthening relationships.