egyptian startup plstka recycling
Startup - December 8, 2021

Egyptian Waste Management Startup Plstka is Rewarding Customers for Recycling 

The startup creates a means for people to recycle and exchange waste for discounts and coupon vouchers in a variety of life services, such as medical services and transportation, using the app.

Egyptian waste management startup Plstka has created an app that rewards customers for recycling their solid waste. People can earn up to a minimum of 50 points by making a request to the startup to dispose of their waste.

Plstka, founded by Ahmed Elnagar and Mahmoud Youssef earlier this year, is active in the delta region of Egypt. Recently the startup secured an undisclosed seed funding that will help it scale out of Egypt. Alexandria Angels Network was one of the investors, with a matching fund from Hivos to help build the startup user base.  

The Egyptian startup Plstka, does the recycling process by collecting and separating them into three categories, which are, plastic waste such as water bottles, shampoo bottles, and detergent bottles. Aluminium waste such as cans and metal sheets. Electronic waste such as Motherboard, old mobile phones, and old TV.

The startup creates a means for people to recycle and exchange waste for discounts and coupon vouchers in a variety of life services, such as medical services and transportation, using the app. It also includes a new in-game experience called Plstka Profitable Competition, in which users compete against one another to raise environmental awareness. 

“We aim to acquire 1,500 tonnes of Delta market in the waste industry, which represents $3 million of the market size and covers more than 100,000 households to make them get the best benefits from their trash and also save the environment”, said Elnagar.

Dr Khalid Al Tawil, an angel investor with AlexAngels said the waste management industry had grown to be a significant component of the worldwide economy.  

“The world is shifting to green energy and waste management and Plstka is targeting a blue ocean market in Egypt’s Delta where there is a huge potential for the waste management industry to grow and expand locally and globally”, he said.

 

READ MORE: Meet Scrapays, a Nigerian Startup that Wants to Make you an avid Waste Recycler

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