Christmas is the time of the year when everyone lets their hair down and is receptive to making new friends, catching up with the old ones and spending money. This makes it a perfect time for savvy business owners to leverage people’s emotions and impress their brand and product on them. The Christmas season is the best time to meet and acquire new clients or customers.
While everyone is happy and merry, subtly talk about your business and product and shamelessly sell to them in a way that doesn’t seem like you’re selling. Don’t be pushy, so you don’t turn off people. Actively participate in conversations, share valuable information, and chip in your product or service intermittently. Selling is psychology; use it.
Here are more ways you can increase your clients base this Christmas.
There are two ways to do this:
Make a list of people you know either personally or professionally and invite them to a party planned by you. Make sure they bring a new person to the party. Use this medium to connect with them, listen to them and share your professional ideas. You are likely to meet someone that will be a client or be the ladder that connects you with that client. Remember that the person you meet might have the network you need.
Attend parties and gatherings
Corporate Christmas parties always have December circled on the calendar. This means festivity and the closing of business for the year. Hence, the atmosphere changes from formal to informal, with everybody mingling together irrespective of their position.
Therefore ensure you attend all the corporate parties and gatherings you are invited to. Don’t hide in your house. The clients you need to take your business to the next level would most likely not come to you. You go to them.
The parties and gatherings serve as a neutral ground for everybody. So make sure you mingle, converse, share ideas, exchange numbers and business cards. According to holistic creativity coach and author Michele Jennae, “networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities”. Ensure you connect with like minds. This will help you retain them as your clients.
Diane Helbig, a renowned business coach, says, “networking is an investment in your business. It takes time and when done correctly can yield great results for years to come”. This is where follow up comes in. Getting people’s contact is not the most crucial aspect of networking but instead keeping and nurturing the connections. If you will get the numbers of people and not call or mail them, it is pointless.
So ensure to reach out and send yuletide messages to all your new contacts and old ones. Through this, you are getting new clients, retaining old ones, and celebrating Christmas.
One way to get more customers during the holiday is to reach out to local influencers, says a marketing expert, Samuel Thimothy. Also, you can meet with people that host events and run small organisations like charities and others around your community. Ensure your product is of value to the influencer and the audience. The audience is the potential clients you want to convert. If well planned, the result will be worth it.
Join community events
According to Syed Balkhi, this is a crucial way of getting more customers. This is because there is a value attached to the Christmas period. Being part of the community activities will win peoples loyalty and bring more customers to you.