The global market for digital advertisement was estimated at $350 Billion in 2020, despite the COVID-19 crisis. It is projected to reach $786.2 Billion by 2026, growing at a compound annual growth rate (CAGR) of 13.9% during the period of analysis.
Here in Africa, the documentation of the advertising industry’s value is still spotty. However, looking at this Statista report which places the value of South Africa’s advertisement industry at around 30.4 billion South African rand (approximately $2.05 billion dollars), it’s possible to say that we have a multi-billion dollar industry on our hands.
Every great business understands that there is no substitute for advertising. The question is not whether to advertisement and market, but how to execute the strategies along these lines. It is on this note, that we’ll be considering some of the best social media advertisements we’ve seen so far in Nigeria, highlighting what makes them a great tool for marketing.
Coca-Cola advertisement: Ginjaaah Your Flow Uses Afrobeat and Lifestyle to connect with the Youths
With over 1.3 million views and 1.7 thousand likes on YouTube, the Coca Cola Ginjaaah Your Flow advertisement featured afrobeat sensation, Mayorkun and debuted on social media on the 10th of September 2021. The advertisement was a reflection of youthful life in Nigeria. It pictured fashion, hairdressing and the trend of social media content creation among the youths. The message of the advertisement which is to express oneself as freely and creatively as possible was passed through afrobeat, the leading music genre in Nigeria. The relatability of this advertisement and danceable music will surely get a lot of Nigerian youth thinking about a bottle of coke. By using trends and a widely loved artist this has earned it’s place as one the best social media advertisements in Nigeria.
Airtel 4G Blender advertisement Leverages Tasteful Family Conflict to connect with the people
Airtel Nigeria’s 4G blender advertisement was one in a series to market the telecoms’ 4G network which was launched on the 3rd of May 2018. It captured the awkwardness obtainable in a typical Nigerian family where a wife and her mother-in-law struggle to find a balance between the old and the new…
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