As the popularity of social media grows, the methodology and algorithm also evolve. There are certainly new and better ways to deploy your social media growth strategies in 2022 if you want to get the desired results.
With data recording over 3.6 billion social media users in 2021 and social media platforms bringing in more creative ideas, it is clear that 2022 is a year entrepreneurs must be ahead of the curve.
For example, YouTube created the YouTube shorts feature – to keep users on their platform, Facebook created audio marketing, Instagram started text automation, and TikTok is exploding in Africa by the day. Most marketers would ask, “what social media trends will they expect in this continuously shifting landscape”?.
Here are five expert and research-backed social media trends you should watch and leverage for your business in 2022.
Facebook has created a new feature called the “Live Audio Rooms”, similar to the one on Clubhouse. But due to the leverage Facebook has over Clubhouse, with about eight people out of 10 having a Facebook account that has been opened for a long time, this feature is more preferable to be used on Facebook.
This feature will not work on your Facebook business account but only on your personal account. You will need to pick a particular day convenient for you to be consistent in engaging your audience through audio marketing. This way, your audience knows the day you go live, and as a result, you will gradually build a community of customers.
You can also make your landing page to be audio. All you need to do is put it on SoundCloud and open up a page. This is a good option if you speak better than you write and will allow your customers to know that you are a real person and not a scammer.
TikTok will dominate Africa
Over the previous years, content on TikTok has majorly involved people from foreign countries, but with time content from Africa has joined the leagues. In 2022, TikTok will be a significant social channel in Africa.
This year, TikTok will want to do more collaborations with business owners in Africa; that is why it is essential you have an active presence on the platform because they will want to showcase your brand to the world. You have to put out good content because the platforms enable you to go viral easily.
Collaboration will be the norm
Collaboration will be the norm in 2022 to push up your business. Most social media apps also encourage and help you collaborate with others because they know it is not only you that can grow your account and scale your business. Instagram included the “invite collaboration” and “reel mix” feature, TikTok included the “stitch” feature, which you can take advantage of.
Do not be afraid to collaborate, even though you may receive several nos’, do not give up if you really want your business to grow.
Influencer marketing will be at its peak
Many people would rather talk to someone they feel knows about the product than click on a random ad. An influencer marketer doesn’t have to be someone with thousands of followers. It could be a macro or nano influencer – someone with as low as 1000 or 2000 followers can be an influencer. If the person is known and trusted within his circle of influence, businesses could leverage that integrity to push their brands.
If you want to be an influencer marketer, you can use the “Advertise” app to share, earn money in dollars, and market your products for people to buy. In this app, you can become a business owner to sell your products and simultaneously help others influence and sell theirs.
Memes will continue to dominate over boring carousels
It is highly effective to infuse memes in your carousels to enable your audience to watch to the end. Social media is for socialising. If you are going to collect people’s money, don’t make your content boring. Don’t make it difficult for people to want to patronise you. Let them have fun on your page.
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