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Business - May 12, 2022

7 Kickass Marketing Models to Go from Zero to 100

You could have all of the products and services in the world, but if you don’t attract the correct target audience, your efforts will go to waste. This is why you need several kickass marketing models to put you ahead of the competition. 

Everyone wants additional users, subscriptions, and signups. However, the issue is obtaining them fast, without overpaying.

Outspending everyone else isn’t the key to a successful launch for your new business. Instead, you should get creative with kickass marketing models and make a large splash with unique ideas.

This will yield far greater effects than any amount of money spent could.

Here are 7 kickass marketing models to go from zero to 100.

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1. Start a referral program 

Referral marketing is a great way to quickly go from zero to one hundred. This is a simple method by which customers help you promote your product. It’s a basic notion, yet most businesses don’t use it nearly enough.

It’s extremely important to use because personal recommendations are trusted by 92 percent of customers more than all other forms of marketing.

You want to get your consumers excited about your business so they can tell their friends about it and market it aggressively.

Don’t start from scratch when creating a referral program. After all, other businesses have already done the legwork for you.

A good tool to use is Ambassador. It will take care of all the challenging aspects of the referral program, leaving you free to concentrate on product development and advertising.

This is a fantastic technique to generate viral interest in your product.

2. Make your product a challenge

One of the most difficult aspects of viral marketing is determining exactly what the business offers.

If you create a video that everyone enjoys, you may face a lack of recognition. A brilliant video may or may not describe your goods or even direct visitors to purchase them.

So, what’s the answer? Make your product the centrepiece of any viral marketing campaign you conduct.

To make this work, strive to pinpoint the exact need your product addresses and turn it into a challenge for others to fill. When they do, they’ll think about your business.

3. Begin with an exclusive beta

It’s our nature to want what we can’t have.

You may create a sense of exclusivity about your product and encourage raving fans to join up first by using a beta when you expose your business to new users.

A large number of businesses have done this to gain their first users. Startups like Paypal and Pinterest have used this strategy, and it’s one that you can use to market your product right now.

4. Attend trade shows

Connecting with influencers at conferences and trade exhibitions can help you establish a large following if you’re not scared to go offline.

There are numerous trade shows that address various aspects of any business. All you have to do is look it up on the internet and register.

This type of offline promotion can help your new business develop significantly.

5. Share stickers

While it may appear incredibly simple, giving away free stickers and posting them in public places can help you build a massive user base.

Alexis Ohanian spent $500 on stickers when he created the social media site Reddit. This was the business’ only marketing cost.

He took them across the country, leaving them in prominent locations and even handing them to strangers. Due to this unusual marketing strategy, Reddit turned into the site it is today.

If you’re making a lot of stickers to share, it is recommended that you do it with a company that specialises in printing customised stickers in bulk.

This can be a cost-effective way to stand out and create a massive movement of people interested in your startup.

6. Contact forum posters

Look no further than users who post on related forums if you want to target people who are likely to share the product or service your business has to offer.

If you want to build a large following of passionate fans, you can start by addressing the public problems that have been said online.

To do this correctly, you’ll need to research relevant forums, develop a strong solution, and then push it to the most interested people.

It’s an excellent approach to provide value while also gaining promotion.

7. Feature in a major publication

Getting mentioned in a prominent publication will result in a massive increase in traffic. 

Begin cultivating contacts with major magazines and media platforms right away. Share their stuff, interact with the editors, and avoid being too promotional.

As your relationship grows, you may be able to announce features that will help you get more traffic as a result of being featured.

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