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Financial Literacy - May 15, 2022

Top 5 Digital Marketing Tools for Entrepreneurs 

More than half of the world’s population now has access to the internet. This has made it more crucial than ever for businesses to market their brands online. To compete in the market, there are specific digital marketing tools entrepreneurs must leverage.

From SEO to website analytics, marketing tools are essential for generating consistent leads and generating a significant profit for your company.

According to the Nigeria Bureau of Statistics (NBC), the total number of businesses in Nigeria is estimated to be 41.5 million, dispersed over the country’s 36 states.

To gain a competitive advantage, you’ll need a solid marketing strategy.

Here are the five leading digital marketing tools for entrepreneurs.


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1. Google Analytics

Analytics, as one of Google’s top free tools, should be a part of your digital marketing plan from the beginning. It’s one of the most effective digital marketing tools available for entrepreneurs.

Adding the Analytics code to your website takes simply a few minutes and gives you the power to track every action taken by every visitor.

Many people think this to be nothing more than a traffic generator, but if you know what you’re doing, it can have a significant impact on your marketing strategy.

Consider the opportunity to observe where your traffic originates.

Perhaps you’ve noticed that a specific social media campaign is generating a lot of traffic to your website. You can change your future plan based on this information in order to get the same results.

Or perhaps you’ve discovered that a specific group of keywords is generating a lot of organic traffic. 

You can focus your attention on these keywords once more, ensuring that you remember them when you develop content in the future.

You can’t afford to overlook Google Analytics as a digital marketing tool. Implementing this early on in your digital marketing is a critical. 

2. Hootsuite

There is no doubt. To be competitive in the business, you must maintain a social media presence. You’re presumably also aware that social networking, especially if used just for marketing goals rather than mindless scrolling, can be a significant time sink.

Digital marketing solutions like Hootsuite can help you deal with this challenge.

Hootsuite is a social media management application that allows you to schedule posts in advance. You can plan all of your social media material for the future weeks or months in one sitting.

You also get extensive reporting tools to discover which of your social media efforts are the most productive and compute ROI using this information.

In one dashboard, you can also track brand mentions and manage responses.

Hootsuite now includes options for promoting your social media postings directly from the site.

3. Mailchimp 

Email marketing should be a component of your overall plan regardless of the size of your business.

When a customer joins your mailing list, they’re welcoming you into their inbox right away. This means email marketing has a higher ROI than any other marketing strategy.

To get started with email marketing, you’ll need a service that lets you collect emails, manage lists, send emails automatically or on a schedule, and track engagement.

If you’re just starting out or running a small business, Mailchimp is a great option. 

Mailchimp’s basic service is free, until your list reaches 2,000 subscribers. It provides the essential features without making email marketing too difficult to manage.

In addition, Mailchimp now has many new features and digital marketing tools some of which are free, this includes, Segmentation and personalisation, landing page builders, form builders, audience insights, CRM tools, Predictive insights

4. Canva 

Visuals are necessary to keep your audience engaged. For example, you may hold your readers’ interest by using high-quality photographs, designing inspirational quotes, visualising complex data with colourful graphs, and creating extremely engaging infographics.

One of the apps you can use to achieve this is Canva. It’s always evolving, adding new graphic design tools and templates for social media, infographics, marketing posters, business cards, eBooks, and everything else you could require.

Canva’s free templates as well as the complete freemium edition are also quite useful.

Use photos on the platform, or upload and polish yours.

Most importantly, no prior graphic design skill is required to generate high-quality designs. 

Canva gives you a vast selection of photo editing possibilities, colour palettes, font combinations, effects, and custom image sizes thanks to its simple drag-and-drop functionality.

5. HubSpot 

HubSpot has established itself as a leader in marketing, sales, and CRM software.

We’ll focus on its marketing software solutions. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.

You understand how critical it is for your marketing funnel to function properly. 

This software provides you with features to assist you with blogging, SEO, social media, website, lead management, landing pages, calls-to-action, marketing,  automation, email, and analytics.

When you use HubSpot’s all-in-one marketing software, no stone is left unturned. This makes it a popular choice among new business owners.

You don’t have to tug yourself in a million different directions since everything you need is in one spot.


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