Positioning your business to earn your first 50 customers is more art than science.
Usually, you don’t have any data you can pull from any spreadsheets, you don’t have existing outline, and you don’t know who exactly will buy your product.
You will just have to test the waters with different methods to see what makes the difference and what you can double down on.
The processes you should be using to earn your first 50 customers are a mixture of both marketing and customer development.
Here are five ways to earn your first 50 customers.
1. Build trust
We live in a world where there are so many diverse choices. That is why you need to give customers a reason to engage with you and buy your product.
You need to do a good job of convincing them that you are a real business and that you are there to give them good service.
Hence, you will need to build trust and credibility through your online and offline presence, especially for a company that is starting out.
Little things like getting, Facebook likes, reviews, or press mentions can make a big difference eventually.
2. Use Twitter for market research
You can use Twitter to conduct good market research and find potential customers who are going through the challenge you want to solve.
For example, if the product or service you are willing to offer competes with Jumia, you could search for something like “Jumia is complicated” on Twitter.
You can reach out to some of these users directly, and ask them to tell you more about why they feel Jumia is complicated. This gives you an edge to understand and equips you to make your service and your product better.
You can also use other online forums by just simply searching on Google.
3. Give discounts
Even when you don’t offer discounts, people naturally ask for it. Everyone loves discounts. The majority don’t always want to pay the exact price, and you can use this to earn your first 50 customers.
There are several ways of giving discounts. You can try to do a percentage off, maybe for the first 10 or 20 people.
This depends on how much you can let go of that won’t affect your profits and revenues.
You can take advantage of the festive bonuses during holiday periods lso do the festive or holiday bonuses. Another method is using referral bonuses.
4. E-mail Marketing
E-marketing is another way to get your first 50 customers. This helps to keep customers up-to-date on the latest developments and adjustments in your business.
If you want to grow your customer base, you will need to start reaching out to them regularly, even when they aren’t buying yet. You can use e-mail marketing to achieve this.
5. Don’t be scared of experimenting
Entrepreneurs are always thinking of how to scale their business through the right acquisition channel.
But now, for the first 50 customers, instead of focusing on looking for the right channel, you will need to try everything.
This is because, at the early stages of business, you are learning and running different experiments.
So, you will need to try different things, and you should not be afraid to fail. Not all of the experiments will succeed, and that’s fine.