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Business - September 2, 2022

How to Choose the Right Business Model for Your Business

The phrase “business model” describes the strategy a business uses to turn in a profit. It lists any estimated costs, the goods or services the business intends to sell, and its chosen target customers.

Both new and established businesses need strong business models. They aid young, developing businesses in luring capital, hiring talent, and inspiring management and personnel.

Established companies must continuously alter their business models to stay abreast of emerging trends and problems.

Business models also help entrepreneurs to understand the prospect of the business venture they might want to start. It also helps investors in evaluating businesses that interest them.

Five common business models 


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1. Subscription

Business models that rely on subscriptions try to draw customers in the hope that they will become devoted, long-term customers. Netflix is one of such.

2. Freemium

By exposing people to simple, constrained offerings, freemium business models draw clients. 

After the customer has used the service, the business tries to upsell them on a more expensive, sophisticated product. LinkedIn is an example.

3. Marketplace

The concept of a marketplace is simple. It is a hub where different vendors own stores and transact. The hub gets a percentage on every item sold by each vendor. Konga is one example.

4. Franchise

The franchise business model applies proven and successful business strategies to grow and replicate a company in another place. An example is Domino’s Pizza.

5. Pay-As-You-Go

Some businesses might utilise a pay-as-you-go strategy where the price is based on how much of the product or service was used rather than imposing a set fee. Utility corporations are an example.

Building a Business Model

There are numerous steps involved in creating a business model, and business professionals do not all follow the same procedure.

In general, a business model should identify your target audience, comprehend the issue you are attempting to resolve, choose a business model type to specify how customers will purchase your goods, and specify how your organisation will generate revenue.

Additionally, it’s crucial to examine your business plan regularly.

 Once you’ve begun operations, feel free to assess your strategy and make any necessary changes to your target market, product lineup, or price.

To build a business model, consider the following seven steps in your business.

1. Choose your audience

Most business model plans begin by defining the issue or determining a target market and audience.

A solid business model can help you identify your target market to tailor your offering, marketing, and strategy to appeal to them.

2. Know the problem 

You need to know the issue you are attempting to tackle and your audience.

A hardware store sells supplies for household maintenance. If there isn’t a problem or a need for your services or products, your business could find it difficult to get off the ground.

3. Be sure of what you are offering 

Think about what you can give while keeping your audience and problem in mind.

These goods or services are you looking to sell, and how do your skills fit what goods? The product is modified at this stage of the business model to match what the market wants and what you can offer.

4. Document what you need 

After choosing your product, think about the challenges your business will encounter. 

This includes product-specific obstacles as well as operational difficulties. To determine whether you are prepared to launch in the future, be sure to document each of these needs.

5. Look for important partners

The majority of businesses will work with other partners to advance corporate success. 

To improve their offerings, a wedding planner can, for instance, develop connections with venues, caterers, florists, and tailors.

Manufacturers should think about who will supply their supplies and how important a relationship they will have with that vendor.

6. Choose monetisation strategies

A business model isn’t finished unless it states how it will generate revenue.

This includes deciding on the approach or strategies mentioned above to establish the nature of your business model. 

After considering your client’s needs, it’s possible that a different type makes more sense than the one you originally had in mind.

7. Test run your business model 

Test surveys or soft launches should be carried out once your entire plan is in place. Ask folks how they would feel about paying for your services at your prices.

Give new clients discounts in exchange for testimonials and feedback. Your business model can always be changed, but whenever you do, you should always think about using direct feedback from the market.


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