For any business to survive, it must attract the necessary customers, and Nigeria as a country is not left out. This is because customers serve as the heartbeat of every business. Without the role played by customers, none of the companies with trillions of dollars in market capitalisation will ever exist.
Since the importance of customers cannot be over-emphasised in business, Jeff Bezos, the second richest man in the world and founder of Amazon, says, “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company”.
The customer-centric mindset also saw companies such as the Dangote Group go far and beyond and become one of the leading groups in Nigeria and Africa. Aliko Dangote, the wealthiest man in Africa, said, “My Grandfather once told me the soul of business is not making money but making people happy”.
To make customers happy with your product, you must first get their attention. However, the country’s economic state has made it difficult as most people now only buy things of priority. The effect of this is no sale. Use these three strategies to attract customers and increase your revenue in Nigeria.
Have a charismatic face for your business
People only follow a person they can recognise. To get more customers, give your business a face they can associate with and be willing to follow. They need to be ready to use the product and not be coerced. This way, customers’ interest is naturally maintained and quickly develops into trust for your business.
For instance, Tony Elumelu, the founder of the United Bank for Africa (UBA) and the Tony Elumelu Foundation (TEF), created a charismatic leader front for his business. He is recognised as one of the best in the financial space, philanthropy and entrepreneur development. This identity has created more business opportunities for him.
You can also use the face of famous people as brand ambassadors. When some people recognise their favourite celebrities with a product, they also patronise it.
Have a customer-focused future-based cause
Apart from short-term goals, every business also has long-term ones. Therefore, consider your customers when making it. Remember that one of the main reasons for starting a business is to serve your customers.
Therefore, know where your business is going in the next five years and what your customers will be expecting. This is because people only follow a brand with a plan. Hence, they are ready to follow and continue patronising the product despite all odds. This stems from the mutual understanding they share with the brand.
Identify new opportunities to leverage
This might be the improvement of an already existing business or idea. However, improving an existing product means you have discovered a new thing to be sold to customers. Since everybody wants the better version of an item, capitalise and sell the edge your product has over existing ones to attract the necessary customers.
Leveraging these unique points can help you appeal your business to more target audiences that would eventually become your regular customers. To do this, identify what makes your business unique and devise strategies to use it in a positive and value-generating manner.
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