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Home Startup Kenyan Supply and Logistics SaaS Provider Leta Raises $3M to Scale
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Kenyan Supply and Logistics SaaS Provider Leta Raises $3M to Scale

Kenyan B2B supply chain and logistics startup, Leta has recently been backed by $3 million pre-seed funding to help in their expansion process. 

While expanding operations in its current five regions, the SaaS provider, which was founded last year to optimise fleet management, is searching for expansion prospects in West Africa.

Leta’s innovative route and load optimisation technology is made to raise the effectiveness of delivering items to clients and decrease the number of vehicles required for distribution, resulting in cost savings and improved competitiveness.

The startup wants to expand outside of Kenya, Tanzania, Uganda, Zambia, and Zimbabwe by partnering with some of the largest distributors and e-commerce players in Ghana and, later Nigeria.

The round was attended by the following investors: 4Di Capital, Chandaria Capital, Chui Ventures, PANI, Samurai Incubate, and Verdant Frontiers Fintech. Both Charles Murito, a Google executive, and Ken Njoroge, a co-founder of Cellulant, made investments.

“Our next year is going to be fairly big for us. Our product has stabilised, and we have a very good understanding of our sales process and our go-to-market strategy. 

The capital we have raised will help us to quickly scale into new markets, beginning with Ghana, where we will launch in December,” The CEO and founder of Leta, Nick Joshi, also mentioned that the company is developing finance solutions as well as a transport marketplace.

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A SaaS startup that serves marketplaces, logistics providers and marketplaces

After Joshi served for two years as the vice president of product at Delivery.com in the US, where he worked with several providers to improve the marketplace’s last-mile performance in more than 35 states, he founded Leta. 

He claimed that the work let him realise how delivery issues are fluid and would always be difficult to solve.

After gaining experience, he returned home to begin the Kenyan supply chain and logistics startup Leta. 

“We are an operating system for logistics, and our software is able to show distributors the most efficient route to serve the customers quicker, and enables them to use less assets (vehicles) to serve more customers,” said Joshi.

“It also makes it possible to track the driver, the specific goods carried, the loading of the truck to know if space use is maximised, the time spent during the journey, and distance travelled,” he added.

More on what the Kenyan logistics startup Leta can do 

The platform enables businesses to understand vehicle parameters that determine operational efficiency, which include speed, braking, and idle time.

Hauliers use the driver app, which shows all the necessary stops in order, and sign off form that would prove delivery. Customers then obtain a web address to follow the delivery of their orders on their end.

Leta claims that since its start, it has handled 2,000 vehicles, delivered more than 20,000 tonnes of cargo, and optimised over 500,000 deliveries.

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