Kanye West, an African-American rapper-turned-billionaire also known as “Ye,” has announced plans to offer a range of hoodies designed by his clothing line, the Yeezy brand, in association with Balenciaga, Adidas, and Gap for $20 each.
In a video published by celebrity news website X17, the multi-industry creative made the announcement while providing a tour of his Los Angeles office.
Pointing to sweatpants and hoodies tagged “Ye24” in a video, Kanye West said, “I’ve cut up 100 hoodies, from Yeezy, Balenciaga, things we did with Gap, stuff we did with Adidas, and everything we do is going to cost $20.”
Fashion brands cutting ties with Kanye West
The new action follows the previous severing of relations with Kanye West by German sportswear giant Adidas and French luxury fashion house Balenciaga due to his antisemitic remarks, which violated the companies’ values of equality, respect, and diversity.
“We need to make sure that everyone can receive the same level of cut, the same level of food, the same level of water, and the same level of education,” Ye said, explaining the reason for cutting his price low.
After Adidas cut ties with Ye in October, his net worth has decreased by $1.6 billion, from $2 billion to $400.1 million.
Ye ended his partnership with Gap in September after launching a new range of stylish basics for men, women, and kids at competitive prices. Gap is a U.S.-based global retailer of clothes and accessories.
According to his allegations, the retailer breached its commitments under the contract, which required the distribution of Yeezy products in its stores by the second half of 2021 and the opening of special Yeezy Gap locations.
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