Nigerian Advertising Agency X3M Ideas, Breaks 70 Years Record: See How
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Business - June 20, 2023

Nigerian Advertising Agency X3M Ideas, Breaks 70 Years Record: See How

Steve Babaeko, the esteemed Chief Executive Officer of X3M Ideas and also the President of the Association of Advertising Agencies in Nigeria, recently took to his social media platforms to express his profound joy on his company, X3M Ideas, being shortlisted at the Cannes Lions International Festival of Creativity.

In a significant achievement marking several decades since the establishment of the Cannes Lions International Festival of Creativity, an esteemed event that celebrates creativity on a global scale,the  pioneering Nigerian creative agency, X3M Ideas made it to the shortlist of the festival’s 70th edition. This remarkable feat stands as a historic milestone, making X3M Ideas the first creative firm in Nigeria to achieve such recognition.

The announcement of X3M Ideas’ inclusion in the prestigious Cannes Lions shortlist was met with immense excitement and pride throughout the Nigerian advertising industry. This remarkable achievement not only signifies a momentous breakthrough for X3M Ideas but also symbolizes the dismantling of longstanding barriers for local agencies in Nigeria.

Babaeko acknowledges his team

In his post, Babaeko enthusiastically shared the groundbreaking achievement and emphasized the agency’s unwavering commitment to secure Nigeria’s first-ever lion trophy.

He proceeded to acknowledge and commend the individuals involved for their tireless pursuit of excellence and their continuous drive to push boundaries, which has ultimately placed Nigeria on the global stage. With resolute determination, X3M Ideas now sets its sights on claiming the esteemed lion award, marking a monumental accomplishment for the agency and the entire nation as a whole.

The inclusion of X3M Ideas in the Cannes Lions shortlist is a momentous occasion that not only celebrates the agency’s remarkable achievements but also serves as a significant milestone for the Nigerian advertising industry as a whole. 

This recognition highlights the increasing influence and creative prowess of Nigerian agencies on the global stage, effectively showcasing the immense talent and untapped potential within the country’s advertising ecosystem.

The announcement has ignited a wave of support and encouragement from both the Nigerian advertising community and the general public, further emphasizing the collective pride and enthusiasm surrounding this notable achievement.

What you should know about Cannes Lions International Festival of Creativity

The Cannes Lions International Festival of Creativity stands as the unrivaled global benchmark for creative excellence in the advertising industry. Year after year, this prestigious festival unites the most exceptional advertising campaigns, agencies, and creative minds from around the world, creating a remarkable platform for showcasing innovation and talent.

X3M Ideas has consistently exemplified its dedication to pushing boundaries and establishing new benchmarks within the Nigerian advertising landscape. Through a strong track record of delivering exceptional campaigns for a wide array of clients, the agency has garnered a reputation for its unparalleled creativity, strategic acumen, and remarkable ability to resonate with audiences.

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