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Home Startup The Rise and Fall of Pillow: A Tale of the Crypto Startup’s Exit from the Ecosystem
Startup - July 4, 2023

The Rise and Fall of Pillow: A Tale of the Crypto Startup’s Exit from the Ecosystem

In the bustling world of cryptocurrency, there emerged a promising startup known as Pillow. With ambitions as vast as the moon itself, Pillow embarked on a mission to revolutionise the management of digital assets. Founded in 2021 by Arindam Roy, Rajath KM, and Kartik Mishra, this Singapore-based company swiftly garnered attention from both investors and users alike.

Pillow’s app offered a gateway to the exciting world of Bitcoin, stablecoins, and altcoins, promising attractive returns of up to 18%. As the crypto market heated up, Pillow soared to new heights, raising a staggering $21 million from notable backers, including Accel India, Quona Capital, Elevation Capital, and Jump Crypto. The stage was set for Pillow’s meteoric rise.

With a growing user base of nearly 75,000 spread across India and Nigeria, Pillow had dreams of expanding its empire. It saw itself as a champion for individuals in emerging markets, offering them a solution to counter inflation and seize the opportunities presented by cryptocurrencies. The future seemed bright, and job vacancies were proudly displayed on the company’s website.

The Fall

Every tale has its twists and turns. Regulatory uncertainty loomed like a dark cloud, casting shadows of doubt over Pillow’s ambitions. The evolving regulatory landscape became a daunting challenge for the startup, making it increasingly difficult to navigate the complex web of compliance and provide seamless services to its users.

The startup founders of Pillow, driven by their commitment to transparency and user satisfaction, made the painful decision to shut down operations. In a heartfelt message to their customers, shared on messaging app Telegram, they expressed their regret and explained that regulatory uncertainty was the primary reason behind this unexpected turn of events. They urged their loyal users to swiftly withdraw their funds from the app, assuring them that their deposits and any accrued interest were safe and immediately accessible.

As the deadline approached, users flocked to the app, eagerly seeking to secure their investments. Pillow’s support team worked tirelessly, ensuring that every user could safely withdraw their funds. Bank withdrawals were permitted until 7th July, while cryptocurrency withdrawals would remain available until the final moments of Pillow’s existence, on 31st July 2023.

A legacy cut short

The story of Pillow serves as a cautionary tale for all those who venture into the crypto landscape. The regulatory environment, with all its uncertainties, can shape the destiny of even the most promising startups. Pillow’s exit reminds us of the challenges faced by fintech companies in navigating these uncharted waters.

Nevertheless, the legacy of Pillow lives on. It represents the passion and drive of its founders, who dared to dream and create a platform that empowered individuals to participate in the exciting world of cryptocurrencies. While their journey may have come to an end, the lessons learned will continue to shape the future of the crypto ecosystem.

As the crypto industry evolves, new startups will emerge, armed with the knowledge and experiences of those who came before them. Regulatory challenges will persist, but it is through resilience and adaptability that the true champions of this digital revolution will emerge.

And so, the curtain falls on the tale of Pillow, a promising crypto startup that sought to change the world. Though it may have exited the ecosystem, its story will be etched in the annals of fintech history, a reminder of the risks and rewards that come with innovation in the ever-evolving world of cryptocurrencies.

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