Twitter Undergoes a Bold Rebranding as Elon Musk Introduces 'X' Logo
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Telecommunication - July 24, 2023

Twitter Undergoes a Bold Rebranding as Elon Musk Introduces ‘X’ Logo

Twitter Incorporation, the renowned micro-blogging platform, revealed a fresh logo On Monday, bidding farewell to the iconic blue bird emblem that had been synonymous with the company for its entire 17-year existence. The new logo now features a white ‘X’ symbol set against a striking black background.

Linda Yaccarino, the CEO of Twitter, made the official announcement of the launch in a tweet, “X is here! Let’s do this,” as she enthusiastically shared on her Twitter account. Additionally, Yaccarino posted images of the company’s headquarters proudly displaying the new symbol for all to see.

Just 24 hours prior to the unveiling, Elon Musk, the owner of Twitter, had disclosed his intentions to revamp the company’s branding by removing the blue bird icon. Through a series of tweets, Musk expressed his desire to implement this worldwide change as early as Monday.

He said “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted. If X is closest in style to anything, it should, of course, be Art Deco.” 

The freshly introduced X logo has now become the prominent icon on the social platform’s home page, as well as Elon Musk’s profile photo. It has also been integrated into the loading animations. However, as of the time this report was filed, the same changes had not yet been applied to the app.

Elon Musk’s Fascination with the Letter ‘X’

On Sunday, Elon Musk tweeted, “Not sure what subtle clues gave it away, but I like the letter X.” This statement reflects his ongoing fondness for the letter X, which he has demonstrated over the years by incorporating it into the names of his businesses. For instance, his rocket company is widely known as SpaceX, an abbreviation for Space Exploration Technologies Corporation. 

In 2020, the billionaire made a significant announcement about the birth of his son, revealing that the child would be named X Æ A-12, or simply X for short. His fascination with the letter traces back to 1999 when he founded a startup named, which initially operated as an online financial services company. Today, it is widely recognized as PayPal.

Elon Musk’s several rebranding effort

Following Musk’s acquisition of Twitter for $44 billion, he has initiated numerous alterations, with the most recent one being the implementation of revenue sharing with content creators. This rebranding effort is rumored to be a component of a larger strategy to metamorphose the platform into an “everything app” catering to diverse business and financial requirements. 

The envisioned transformation includes features for banking, digital purchases, checking, credit cards, investments, and loans, aiming to create a comprehensive platform for various financial needs.

In April 2023, it was reported that the microblogging platform ‘Twitter’ no longer existed as it merged with a new company named X Corp. The parent firm of the privately held company X Corp is X Holdings Corp.

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