The Nigerian film industry experienced a remarkable surge in box office revenue in August 2023, with a 25% increase compared to the previous month. The Cinema Association of Nigeria reported total earnings of N603 million from ticket sales across the country, up from N482.5 million in July. The uptick in revenue was attributed to a variety of factors, including a strong lineup of films and increased patronage.
Opeyemi Ajayi, the National Chairman of the Cinema Association of Nigeria, expressed optimism about the industry’s performance. He noted that the number of cinema-goers also saw a significant rise, with 212,192 admissions recorded for the month. Ajayi emphasized that the month of August witnessed a noticeable spike in both sales and visitor numbers compared to July.
Top-grossing film that gained attraction
In August, there was a noticeable uptick in both sales and attendance compared to July. The cinema featured a variety of films like Akuddaya, Meg 2, and Blue Beetle, among others, attracting a total of 212,192 viewers and generating sales of approximately 603.6 million Naira. This was an increase from July’s sales of around 482.5 million Naira. The cinema encourages people to make visiting a regular activity for relaxation and stress relief. Looking ahead to September, the cinema plans to screen a new lineup of movies, including Equaliser 3, Something Like Gold, and Expendables 4.
Cinema Revenue Dips in early September
During the first weekend of September 2023, Nigerian moviegoers spent approximately 76 million Naira at the cinemas. This information comes from Nigeria’s box office data, which showed a total revenue of around 945.6 million Naira from September 1-3.
To celebrate National Cinema Day, cinemas nationwide offered tickets at a significant discount of 1,000 Naira, an event also observed in countries like the UK and the USA.
In terms of individual movie performance, the Yoruba film Kesari ranked third on the top 20-weekend movie list, earning 11.1 million Naira. It was preceded by Equalizer 3 and Blue Beetle, which generated 24 million and 13.4 million Naira, respectively. Bag of Trouble (Nollywood) and Retribution followed in the 4th and 5th spots, earning 6.5 million and 5.3 million Naira. It’s worth noting that the total revenue for this weekend represented a slight decline of about 3.5% compared to the last weekend of August, which had earnings of approximately 79.04 million Naira.
The Nigerian box office is showing promising signs of growth and resilience, driven by a diverse range of films and increased patronage. While there was a slight dip in the first weekend of September, the overall trend remains positive, offering a hopeful outlook for the industry.
Many companies around the world are letting their workers do their jobs from home. African…