Burna Boy, the Grammy-award-winning Afrobeat sensation, is not just a force to be reckoned with in the music industry but an entrepreneur with numerous businesses.
Beyond his chart-topping hits and electrifying performances, he’s also a shrewd businessman with a portfolio that spans various sectors.
From the world of fashion to the burgeoning cannabis industry, Burna Boy has proven that his entrepreneurial spirit is as fiery as his music.
Let’s delve into the diverse businesses owned by this multifaceted artist.
BrKfast – A Cannabis Brand
Burna Boy ventured into the ever-growing cannabis industry with ‘BrKfast’.
Launched in South Beach, Miami, the initiative came about following a partnership with Jokes Up/ Ice Kream.
The brand appeared to have got its name from ‘Last Last’, a chart-topping hit single off his ‘Love, Damini’ album — which described heartbreak as ‘Breakfast’.
The launch came a little over a year after the singer said the ban on cannabis in Nigeria is “dumb”.
The brand launch which coincided with Miami Carnival, started with a Pop Up from 12- 3, followed by brunch at a Miami Diner from 3:30-7.
Spaceship Entertainment – Nurturing African Talents
Every great artist understands the importance of a solid foundation, and for Burna Boy, Spaceship Entertainment is that foundation.
Founded by the artist himself, this record label isn’t just about producing music; it’s about discovering and nurturing new African talents, giving them a platform to shine on the global stage.
The label was launched in 2015 and is home to recording acts, Nissi, LeriQ, and Telz.
Boohooman & Burna Boy Capsule – Streetwear with an Afrobeat Twist
In collaboration with the renowned fashion brand Boohooman, Burna Boy launched a capsule collection that perfectly encapsulates his unique style.
The boohooMAN x Burna Boy capsule is presented as an exclusive curation of hype streetwear, with a very sentimental part of Burna Boy’s world.
Co-designing the entire collection, Burna’s intention was to always bring a strong cultural reference to his Nigerian heritage. He has expertly incorporated nods to Nigeria through the use of prints and hues of green.
The exclusive collection has been greeted with excitement and acclaim around the world.
Burna Boy’s Sunglasses
Always seen rocking a pair of stylish shades, it was only a matter of time before Burna Boy launched his own line of sunglasses.
These aren’t just accessories; they’re a statement.
Each pair reflects a bit of Burna Boy’s personality, ensuring that fans can see the world through his eyes, quite literally.
The brand teased the project by hosting a party at its headquarters for Burna Boy’s fans. Burna reportedly selected two styles from Gaultier’s I990s archive for the collaboration. The two limited-edition styles, which come in four colourways, incorporate some inspiration for Burna Boy’s album “Love, Damini.”
“I Told Them” Magazine – Burna’s Voice in Print
Diversifying into the world of print, Burna Boy’s “I Told Them” magazine offers insights into his life, his music, and his thoughts.
His publication is speedily garnering significant attention both at home and abroad. Eager fans can be seen lining up to get their hands on this exciting creation.
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