Businesses Wizkid has delved into are not only confined to the beats and rhythms of his music. Beyond his global fame as a musician, Wizkid, also known as Ayodeji Ibrahim Balogun, has showcased his entrepreneurial spirit. From launching his own record label to collaborating with international brands like Nike, Wizkid’s business endeavors stretch far and wide.
Wizkid stands as one of the wealthiest musicians in Africa and the businesses he has ventured into reveal a multifaceted individual, seamlessly blending the worlds of music and commerce. Wizkid’s business portfolio is as diverse as his musical range, While he amasses significant earnings from his tracks, Wizkid’s entrepreneurial endeavors span a variety of industries.
This article would highlight the breadth and depth of his business engagements, showcasing an artist who’s not just about the music but has also built businesses.
Established by Wizkid in March 2013, Starboy Entertainment quickly became a force in the music industry. The label’s inception saw the signing of talents like Maleek Berry and production duo Legendury Beatz. L.A.X joined as its first recording act in August 2013. Over the years, the label has expanded its roster to include several renowned artists. Managed by Jada P., Starboy Entertainment’s influence is recognized with nominations from the City People Entertainment Awards and The Beatz Awards.
Investments in Gold and Jewelries
Diversifying his portfolio, businesses Wizkid has ventured into include the luxurious world of gold. An interview with Funsho Agrogundade in 2014 shed light on Wizkid’s interest in this precious metal, indicating it as one of his investment sectors.
He said, ” I invest heavily in properties and jewelry. I spend more on gold. I have heard some people say they are all vanities but I tell you, they are very good investments.”
Starboy pop-up stores – a Clothing Line
Another of Wizkid’s businesses was established due to his flair for fashion and driven by his passion for style, he inaugurated his own clothing line, Starboy Clothing Line in Lagos. Recognizing global appeal, he expanded by inaugurating Starboy pop-up stores in key fashion hubs, London in August 2018 and later, New York. This venture not only mirrors his sartorial sense but also contributes significantly to his financial portfolio.
Real estate investments
Branching into real estate, businesses Wizkid is involved in are not just limited to entertainment. The singer has astutely acquired lands and properties across Nigeria, notably in Lagos and Abuja. His international ventures are commendable too, with a noteworthy purchase in Atlanta in March 2017, hailed as a savvy move by real estate professionals. Wizkid’s investment doesn’t just sit pretty; he capitalizes on them, earning significant income from rented apartments scattered throughout Nigeria.
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