Jumia is targeting about 16 million visits from Kenyans to its platform in the 2019 Black Friday shopping season.
The Black Friday sales which will run from the 8th – 29th of November offers shopping deals for buyers is tagged ‘The Biggest Save of the Year.
The 2019 Black Friday by Jumia will offer deals of up to 90% off on 10 million products, from leading brands like Unilever, Samsung, Jameson, Uka, Hotpoint, Nivea, Huggies and Maybelline.
According to the Jumia Kenya CEO, Sam Chappatte, for customers to benefit from the campaign, they have to download the Jumia App: “Our teams have been working hand in hand with vendors to offer our customers the best Black Friday. We will feature once-in-a-year discounts across 10M products, so there is something for everyone. The biggest deals will be exclusively on the Jumia App – so download it now!”
Over 2019, the share of Jumia’s sales originating from the App has continued to grow – reaching 48% in October from 30% in January. Desktop traffic share (from laptops) has dropped to less than 20%, reflecting the popularity of smartphones.
App-only deals will include discount vouchers, flash sales, golden tickets (50K voucher) and exclusive deals like Mbuzi for 1K and motorbikes (boda boda) at Kes 100 bob
Jumia customers will get free 6GB Airtel data, when they purchase smartphones from Jumia’s warehouse (Jumia Express), and up to an additional 10% off when you pay with Airtel Money.
Google estimates that Kenya had 13 million active internet users in 2018, major campaigns like Black Friday are widely seen to help digitize the economy – providing a reason for customers to log on & save time and money.
This year’s Black Friday is expected to be the most inclusive yet, following the reduction in delivery fees across the country & with delivery capacity increases thanks to the partnerships with Posta & Wells Fargo.
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