• attract customers Nigeria

    3 Keys to Attract Customers in Nigeria

    For any business to survive, it must attract the necessary customers, and Nigeria as a country is not left out. This is because customers serve as the heartbeat of every business. Without the role played by customers, none of the companies with trillions of dollars in market capitalisation will ever exist. Since the importance of customers cannot be over-emphasised in business, Jeff Bezos, the second richest man in the world and founder of Amazon, says, “The most important single thing…

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  • Abasi Ene-Obong

    54gene CEO Abasi Ene-Obong Steps Down as Genomics Firm Downsizes

    Abasi Ene-Obong, the co-founder of 54gene, has stepped down from his position as the Chief Executive Officer (CEO) of the African genomics company. This announcement came two months after the company laid off over 30% (95) of its workforce and one month after his co-founder and vice president of engineering, Ogochukwu Osifo, left the company. With this turn of events, Teresia L. Boat was appointed as the interim CEO and will be assisted by Delali Attipoe, the Chief Operating Officer…

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  • funding African startups

    $6 Million Funding Opportunity for African Startups

    The lack of information on accessing funding opportunities is one of the challenges African startups experience, especially at the initial stage. US-based venture capital firm Flourish Ventures has launched a pan-African investment platform, Madica.  This growth saw over 600 African tech startups access over $5.2 billion in funds in 2021. According to African Venture Capital and Private Equity Association (AVCA), if the year ends on a good note, African startups will receive over $7 billion in 2022. These funds saw…

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  • World's Coolest Billionaires

    5 of the World’s Coolest Billionaires

    Besides business, billionaires have a lifestyle that cuts across different activities. Their combined activities serve as identities that people, in turn, use to consider some of the world’s wealthiest personalities as the coolest billionaires. Apart from their business success, their popularity also comes from the contributions these individuals have made to the world. An example is Bill and Melinda Gates and their foundation, the Bill and Melinda Foundation. Through the foundation, the couple donated $17 billion between 2000 to 2010. …

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  • sme growth nigeria

    A Startling Report About SME Growth in Nigeria

    In emerging nations like Nigeria, small and medium-sized businesses (SMEs) are the main contributors to economic expansion and job creation. It is crucial to identify the issues preventing the SME growth in Nigeria. The premise that both internal and external factors are important success predictors of SMEs in Nigeria is supported by empirical evidence from a report on SME growth in Nigeria. The profitability of SMEs was found to be negatively and negligibly correlated with marketing techniques. To remedy the…

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  • accounting firms

    The Big Four Accounting Firms in Nigeria 

    After establishing a firm, management must regularly review how the organisation is to ascertain whether any fraudulent conduct is occurring. This is where the services of accounting firms come in handy. According to the Companies and Allied Matters Act (CAMA), shareholders of a corporation must vote to appoint auditors during the annual general meeting before appointing an auditing firm or individual. The auditors in question must be members of either the Institute of Chartered Accountants of Nigeria (ICAN, Nigeria) or…

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  • millions poultry darming

    How to Make Millions From Poultry Farming

    To make millions in poultry farming, there are certain recommendations you need to guide you.   In the poultry farming business, the three breeds of birds—layers, cockerels, and broilers—and their distinctions are typically used. Although raising chickens comes with a lot of effort and is capital-intensive, however, the money you will ultimately gain will make up for it. Additionally, it seems to be highly expensive, particularly if you wish to launch your business on a larger scale. Want to start making…

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  • businesses never fail

    5 Businesses that Never Fail

    Report has it that 90% of business fail before they can their mark in the market. While there are several factors responsible, wouldn’t it be great if it was guaranteed that your business will never fail? Change is a given factor in business. And fear can creep in for entrepreneurs in an even more uncertain world.  However, some businesses have been around for as long as we can remember. While it’s not impossible for businesses in this category to crumble,…

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  • sell problem solved product

    5 Ways to Sell the Problem You Solved, Not the Product

    With the increase in innovative ideas to meet needs, the best way for a business to have the edge over existing ones is to sell the problem being solved instead of the product. This is needed for the survival of your business as the world has tilted away from the conventional way of just selling a product to marketing how it meets a need. Since people first consider how a particular product meets their needs, identifying and defining the problem…

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  • pitch deck dollars

    How to Write a Powerful Pitch Deck that Can Get You Millions of Dollars

    For most founders, creating a stellar investor pitch deck to attract millions of dollars in funding for their startup is not a natural talent. A pitch deck is a presentation that entrepreneurs create while looking for a round of funding from investors. Pitch decks typically have no more than 19 slides. In the end, founders require two distinct sets of pitch decks. One version, which will be distributed by email, will have a lot of text and information. The pitch…

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