Tips

Thanks to advanced technologies such as artificial intelligence (AI) and automation, some jobs may change while some may not exist anymore. This fact was further grounded by the 2020 World Economic Forum report that there will be a shift in how specific jobs are performed. From the survey, by 2025,…

You could say that most African billionaires have had some economic or educational advantage in helping them attain their status. However, their smart decisions and business choices, plus a few key characteristics, have led them to achieve tremendous success. Currently, there are 18 African billionaires with major influence in diverse…

It’s difficult to expand a business. Turning a profit and remaining afloat could be tedious without the appropriate marketing strategies to support your growth. Finding the best strategies, however, is frequently compared to rocket science. How do you effectively communicate with the proper audience? How can you make a converting…

The idea of going from broke to having a million dollars in your account might seem absurd, especially with the economic meltdown. However, it is not impossible. The fact is that it all comes down to you. You are the most important variable needed to determine the feasibility of the…

Food is a basic necessity that everyone needs to survive. Its indispensable nature makes mobile food vending a lucrative business, especially in Nigeria’s commercial centre, Lagos. The hectic lifestyle in the city also makes people crave fast food. Though the mobile food business is an age-long method of selling food…

The success of any business depends mainly on its marketing strategies. Marketing trends for businesses are evolving daily, and integrating these can drive success and sustainability for your business.  Apart from generating good business returns, they can help retain customers and generate new leads. Let’s consider some marketing trends that…

Every entrepreneur is pumped and excited at the inception of their business. With eyes on the big dream, they are eager to start crushing their goals. But when the reality of running a business dawns on them – the challenges and failures – it becomes hard to stay motivated and…

The advent of technology has made life easier for the entrepreneur who understands that smart work is the new hard work. There are innovative software, tools and other inventions – many are free – that would make any business owner far more efficient than in the past. This has boosted…

Knowing how to identify business and market opportunities is crucial to the sustainability of an idea in the ever-changing entrepreneurial world. The path to building a successful is unpredictable and daunting, so it’s imperative to make an informed decision. A good idea without a viable market to serve is like…

The idea of growth hacking tools for any business was first proposed in 2010 by Sean Ellis, an entrepreneur from Silicon Valley. The principles of growth hacking have since gained traction in the larger business community after initially becoming popular among rapidly expanding startups. Growth hacking is a term that…