Following a temporarily 1-week ban by the National Film and Video Censors Board (NFVCB), Sugar Rush is the second Nollywood movie released in 2019 to have surpassed the $500,000.00 mark.
The action comedy film grossed $300,000 in its first week and an additional $150,000 by the third week after premiere before it was suspended from screening in Nigerian cinemas by the National Film and Video Censors Board (NFVCB).
Sugar Rush: The temporary 1-week ban
The National Film and Video Censors Board (NFVCB) offered an explanation following the social media backlash that greeted the temporary ban of the movie which hit cinemas on December 25, 2019.
The issue had become a trending topic on Twitter, as Nollywood fans clamoured for the return of the movie in cinemas with hashtag #BringSugarRushback.
The Executive Director of NFVCB, Adedayo Thomas, explained that the star-studded film was banned because the temporary approval given for the movie exhibition had expired.
He however took the blame for delaying the approval of the movie saying, “I take responsibility for the gap in communication and the delay in granting final approval as the temporary approval given for the movie exhibition expired before we could release an official statement due to my preoccupation with extant responsibilities and a backlog of movies requiring approval as a result of the December rush.”
1. The past week has been eventful for us as an organization with diverse speculations in the media on the perceived ban of Sugar Rush movie at the cinemas while we were still doing our due diligence on the movie for final approval.
— NFVCB Nigeria (@nfvcbng) January 16, 2020
As soon as the movie was reinstated in theatres on Thursday, January 16, 2020, the action-comedy quickly raked in an additional $55,000.
Now showing for the fifth week in cinemas, “Sugar Rush” has earned a total of N211 million, becoming the second film released in 2019 to have surpassed the N200M mark after “Merry Men 2: Another Mission” with N225, 000 000.
Written and directed by Kayode Kasum, the movie follows three sisters—Shola, Bola, and Susan—who go on a speeding spree after coming across 800,000 dollars.
Their newfound fortune lands them in trouble when the many claimants turn up to recover the lost bounty.
The Sugar Rush movie features Adesua Etomi, Banky W, Bisola Aiyeola, and Omoni Oboli. Other castmates include Tobi Bakre, Mawuli Gavor, Toke Makinwa, Nkem Owoh, Zack Orji, and Williams Uchemba.
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