10 CEOs/MDs Leading Nigeria’s $2 Billion Sports Betting Market

In Nigeria, the evolution of gambling from modest beginnings to a booming $2 billion sports betting industry reflects a global trend. Once dominated by pool staking and modest wagers at local motor parks, the scene has transformed, driven by the digital age and growing internet penetration. 

This surge is predominantly fueled by a young demographic grappling with high unemployment rates, making sports betting an attractive, albeit risky, avenue for income. 

With the industry drawing increasing scrutiny from government bodies aiming to introduce new regulations, the role of CEOs and MDs in navigating this landscape has never been more critical.

Sheriff Olaniyan

Sheriff Olaniyan’s journey in the betting world began long before he co-founded Surebet247 in 2011. With a rich background spanning various roles in the UK’s gaming scenes, Olaniyan returned to Nigeria armed with a vision.

Under his leadership, Surebet247 has survived and thrived, adapting to technological advancements and expanding its operations beyond traditional retail to a robust online presence. This strategic shift has significantly broadened the company’s reach, making it a key player in Nigeria’s sports betting market.

Sam Sadi

Since taking over as CEO of LiveScore Group in 2019, Sam Sadi has been a transformative figure. His arrival coincided with challenging times due to the pandemic, yet under his guidance, the company has seen substantial growth in revenue and workforce.

LiveScoreBet, part of his portfolio, combines engaging sports content with a top-tier betting experience, capturing significant market share and setting new standards in user engagement across the sports media and betting interface.

Anthony Werkman

Anthony Werkman’s tenure as CEO of Betway since 2017 has been marked by a focused expansion of both market reach and product offerings. His earlier roles in marketing and operations laid a perfect foundation for his vision at Betway. Werkman’s strategies have propelled the company into new heights, with their mobile app achieving impressive download figures and solidifying Betway’s presence as a dominant force in the online betting arena.

Damilare Alabi

Damilare Alabi, serving as the Managing Director of NairaBET, exemplifies leadership that turns visions into reality. From COO to MD, Alabi has been pivotal in scaling NairaBET’s operations while maintaining a keen focus on strategic market penetration.

Her leadership extends beyond the corporate world into social contributions, notably through her initiative to empower women entrepreneurs, demonstrating a blend of business acumen and social responsibility.

Femi Babalola

As the Managing Director of 1XBET Nigeria, Femi Babalola has steered the company through Nigeria’s competitive betting landscape. His leadership has expanded 1XBET’s footprint, offering diverse betting options and a user-friendly platform that resonates with the local market.

The impressive download figures of the 1xbet app under his tenure reflect a deep understanding of market demands and customer preferences.

Gossy Ukanwoke

Gossy Ukanwoke’s role as CEO of BetKing is just the tip of the iceberg in his extensive career portfolio. Known for his strategic insights and entrepreneurial spirit, Ukanwoke has significantly influenced the sports betting landscape in Nigeria.

His efforts have not only expanded BetKing’s market presence but have also contributed to societal benefits through job creation and partnerships with local institutions, showcasing a commitment to both business growth and community development.

Denise Coates

Denise Coates, co-founder of Bet365, has built one of the most successful online gambling platforms globally. Her foresight in leveraging the internet for betting services has revolutionized the industry, with Bet365 leading in innovation and customer engagement.

Her leadership style, emphasizing continuous improvement and customer-focused strategies, has kept the company at the forefront of the global betting market.

Ayo Ojuroye

Ayo Ojuroye, CEO and co-founder of Bet9ja has transformed the sports betting landscape in Nigeria. His visionary leadership has driven Bet9ja to the pinnacle of the industry, combining technological innovation with an acute business sense. Ojuroye’s impact extends beyond Bet9ja, influencing broader market trends and shaping the future of betting in Nigeria.

Fikayo Ogunfuye

As the Country Director for 22Bet, Fikayo Ogunfuye’s role in expanding the company’s footprint in Nigeria cannot be overstated. His expertise in operations and marketing has been crucial in navigating the competitive betting market. Ogunfuye’s strategies focus on enhancing user experience and broadening market reach, ensuring 22Bet remains a preferred choice for Nigerian bettors.

Sudeep Ramnani

Sudeep Ramnani, founder and CEO of SportyBet, has been instrumental in shaping the sports betting industry with innovative approaches to gaming and customer engagement.

His commitment to developing the African internet ecosystem has facilitated SportyBet’s growth into a major player, with strategies that merge technology with user-centric services, thus reshaping how betting is perceived and engaged with across the continent.