2026 World Cup Tickets Set New Price Records

Fans hoping to watch the 2026 FIFA World Cup in the United States, Mexico and Canada are facing the most expensive ticket prices in the tournament’s history.

FIFA has introduced dynamic pricing for the first time at a World Cup, meaning prices move up (or down) in real time as demand changes, pushing many seats into the thousands of dollars soon after sales opened.

Unlike past tournaments with fixed price bands, FIFA’s new model adjusts prices by stage, venue and seat level as orders come in. Official guidance shows group-stage seats starting around $60, while top-tier seats for the final can climb to about $6,700 before fees. Resale listings for the final are already soaring well beyond face value.

Demand is huge,and early access limited

FIFA says more than 4.5 million people entered the draw for the first sales phase. Only those randomly selected in that lottery were invited to buy in the initial window, with per-match purchase limits in place. Additional phases will follow.

Dynamic pricing reacts to rushes on specific matches, cities and dates. With a 48-team format spread across 16 cities in North America, where major events often use market-based pricing, high-demand games have moved up quickly, especially in larger stadiums and for knockout rounds.

Fan groups argue the model locks ordinary supporters out, saying the policy risks turning a global festival into a premium event out of reach for many.

FIFA’s response

FIFA maintains the approach that matches host-market norms and helps keep stadiums full, adding that tournament revenues are reinvested into football. The organisation also points out that cheaper categories exist, though in limited numbers and less desirable locations.