3 Popular Brands Propelled by Religion
Ideas are things. Most originators admit that. Some even carry it as far as blending their sources of inspiration with their products or business management.
Many may still remember the likes of Quakers—a Christian denomination that took the physicality of spirit-fullness to the same height as the holy rollers’. Their entrepreneurship became a revolution in the UK, ushering in giants in the financial, agric, steel, foods, and other sectors. Barclay Bank, Quakers Oat, Cadbury and others are still very much around. Quakers, their remnants, that is, don’t necessarily own or manage these companies. But the Christian sect remains a part of the brand stories.
Here are four more successful brand riding on their religious ideas
Chick-fil-A
When Truett Cathy, a thorough Southern Baptist, founded Chick-fil-A in 1946 in Hapeville, Georgia, she made a vow: to obey God’s commandment as part of its success.
With more than 1500 outlets in 39 states of the US, Chick-fil-A has surely succeeded as a major American fast-food chain. And the vow: to remember the Sabbath Day to keep it holy. So throughout all the outlets, the QSR has always closed on Sundays.
Mary Kay
Take it or leave it, the cosmetic brand isn’t hiding its founder’s Mary Kay Ash’s God’s consciousness. She once attributed its success to the choice she made—God being pour partner’. And her biography made a show of it: “God has blessed us because our motivation is right. He knows I want women to be the beautiful creatures he created.”
The religious observance of this controlling business ideas nearly pitted the brand against its workforce. They were at some point feeling they belonged to a cult.
But Mary Kay hasn’t stopped being the Mary Kay whose idea Ash believed she received from on high.
Alaska Air
Where else can one wonder about the power controlling the affairs of men? In the cloud, 6000 miles above the earth.
And the easiest way to do it? Chew it with your in-flight breakfast.
It’s a tradition that the airline has sustained for years. Even the jet-setting leftist who must fly Alaska Air can’t shake it. Every meal served bears a notecard with a portion of the Bible Old Testament printed on it.
The last time a passenger protested, the company explained it’s in line with the Judeo-Christian principles of the America founding fathers.
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