Entertainment - May 13, 2024

AMVCA 2024: Africa Magic Keeps the Fire Burning

Business Elites Africa May 13, 2024

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The much anticipated AMVCA 2024 (Africa Magic Viewers’ Choice Awards) again proved Africa’s film industry is ripe for global dominance as the continent’s exceptional talents – from A-list actors, producers, and screenwriters to rising stars – were deservingly rewarded for their works on Nollywood’s biggest night.

This year’s edition was held on the 9th, 10th, and 11th of May 2024 and featured a series of events. The highlights include the Special Night With Icons, Young Filmmakers Day, the Cultural Day Celebration, and the main Awards Night.

These events saw the African film and television industry come together to honour outstanding talent and creativity in the industry. From gripping performances to captivating storytelling, the awards truly showcased the best of African cinema.

The awards night was hosted by ace presenter IK Osakioduwa , with notable industry personalities including, Joke Silva, Sola Sobowale, Chidi Mokeme, Richard Mofe Damijo, Genevieve Nnaji, Ramsey Noah, Kunle Afolayan, Mo Abudu, Odunlade Adekola, Kanayo O Kanyo and a host of others.

AMVCA 2024 – A Decade of Quality Show

Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice described this year’s award show as “a testament to the growth the film industry in Africa has experienced.”

“The Africa Magic Viewers Choice Awards was created to honour exceptional achievements in television and film across the continent and we are excited to have been able to keep that fire burning through 10 editions, she said. “Year after year, we have received numerous entries and can attest to the growth in the quality of submissions with each edition. This year’s edition is a milestone edition as it is the 10th.

“We congratulate all the winners and nominees who have put in the incredible work. We’ll also like to say a big thank you to everyone in the African film industry. You have all made us proud, Dr. Tejumola added.

The AMVCA 10 had 27 categories, with 16 non-voting and 9 audience voting categories, and the winners were selected by a jury led by ace filmmaker and head judge, Femi Odugbemi.

Some of the highlights from the awards include Breath of Life and Jagun Jagun, winning multiple awards. Iya Rainbow aka Idowu Philips and Richard Mofe Damijo were the recipient of this year’s Lifetime Achievement Award and Chimezie Imo was the recipient of this year’s trailblazer award.

Over the past 10 years, the AMVCA has recognised talent, celebrated artistry, and fostered different crafts. The awards show has not only become a focal point in representing the myriad stories of Africa’s vast diversity — spanning over 3,000 tribes and a population exceeding 1 billion — but has also made a significant economic impact in its enabling country, Nigeria. With an investment of 9 billion naira, it has created over 3,000 direct and indirect jobs, reaching an estimated total of 27,000 jobs throughout all its editions.

The tenth edition of the AMVCA was sponsored by headline sponsor, Amstel and tactical sponsors, Pepsi, Promasidor and Martell.

Other sponsors include TECNO, Hypo, Supa Komando, QuickTeller, Verve, Tiger Beer, MTN, Indomie, ONGA, Nivea, Goldberg, Jameson, Lush Hair, Legend Twist, Chivas.