7 Nigerian Celebrities Who Own ‘Thriving’ Brands

Life of Nigerian celebrities most times takes more than red carpets and hit movies, many Nigerian stars have branched out into business, turning personal passions into thriving brands. From skincare to fashion, here are some homegrown ventures you should know about.

Many Nollywood actresses and personalities have used their public platforms to launch products that speak to their personal journeys or style. 

These ventures not only diversify their portfolios but also inspire fans to follow in their entrepreneurial footsteps. Below, here are the celebrities and the brands they’ve built.

Toyin Abraham – Toyin’s Herbal

In October 2019, Toyin Abraham surprised her followers by opening Toyin’s Herbal, a female fertility booster based on traditional African herbs. She created it after her own challenging journey to motherhood, aiming to offer an affordable, natural alternative to costly fertility treatments. Her goal: empower women with holistic remedies they can trust. 

Zubby Michael – Zubby Michael Wear

Anambra-born actor Zubby Michael has taken his flair for style a step further with “Zubby Michael Wear,” a clothing line he promotes across social media. Through his Instagram presence, where he boasts over six million followers, he posts upcoming drops and exclusive merchandise that blend casual comfort with Nollywood swagger. 

Temi Otedola – JTO Fashion

Long before she made her Nollywood debut, Temi Otedola launched the blog JTO Fashion in December 2014. What began as a university-side passion project grew into a full-fledged brand covering style, beauty, travel, and lifestyle. Today, JTO Fashion collaborates with top designers, shares insider fashion tips, and cements Temi’s reputation as a key voice in African style. 

Dakore Egbuson-Akande – Dakore Beauty

Award-winning actress Dakore Egbuson-Akande turned her love for natural wellness into Dakore Beauty, a boutique skincare line headquartered in Calabar. Blending African shea butter and black soap with essential oils like jasmine and sunflower, her products such as “Cake Butta” and “Luminous Silk” are handmade in small batches to ensure freshness and potency

Alex Unusual – Unusual by Alex

Big Brother Naija alumna Alex Asogwa, known as Alex Unusual, launched her art-inspired fashion brand “Unusual by Alex” in early 2025. Teasing the line on Instagram, she described it as “a whole form of art and expression,” promising pieces that blend bold graphics with wearable storytelling.

Tacha – NLNT (No Leave, No Transfer)

In June 2020, reality star Tacha Akide debuted NLNT (No Leave, No Transfer), a collection of athleisure and accessories that riffs on the slogan she popularized in the Big Brother Naija house. From statement backpacks to sporty crop tops, the line sold out quickly, proving her fan base was ready to wear her catchphrase in style. 

Mercy Aigbe – Mag Divas

Yoruba film star Mercy Aigbe opened Mag Divas Boutique in Lagos back in December 2014, later expanding to Ibadan. Mag Divas offers a curated selection of bags, shoes, and ready-to-wear pieces with an emphasis on quality and African-inspired design. Her shops have become go-to spots for anyone seeking luxury at accessible prices.