Nigerian, Ghanaian Creators can now Monetise their Content on Facebook – Meta

Meta has officially announced that content creators from Nigeria and Ghana can now monetise their content on Facebook. This new opportunity, beginning July 1, 2024, aims to empower creators to earn through their creativity and engagement on the platform. 

The introduction of In-Stream Ads and Facebook Ads on Reels marks a significant shift in how African content creators can generate revenue from their videos and community interactions.

Introduction to its new monetisation features

Meta is rolling out two key monetisation features that are set to transform the way creators engage with their audience and monetize their efforts. The first feature, In-Stream Ads on Facebook, allows advertisements to be placed before, during, or after videos. 

This includes a variety of ad formats such as Pre-roll, Mid-roll, Image Ads, and Post-roll Ads, catering to different viewer preferences and enhancing the potential for creators to generate revenue.

The second feature, Facebook Ads on Reels, integrates ads seamlessly into Facebook Reels. This means creators can now earn from their short, engaging Reels based on viewer engagement and ad performance. It’s a dynamic way to keep fans entertained while also capitalising on content popularity.

Eligibility and requirements

To take advantage of these features, creators must meet certain criteria. Firstly, they must adhere to Facebook’s Partner Monetisation Policies and Content Monetisation Policies. This ensures that the content is appropriate and upholds the platform’s standards. Additionally, creators need to be at least 18 years old.

For those interested in In-Stream Ads, a minimum of 5,000 followers is required. This threshold is set to ensure that ads are being displayed to a significant audience, thereby maximising the effectiveness and reach of the advertised products or services.

Meta’s Global Partnerships Lead for Africa, the Middle East, and Turkey, Moon Baz, expressed enthusiasm about the new features. 

“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together,” Baz commented. 

This expansion not only aims to empower creators financially but also encourages a higher standard of creativity and community engagement across the platform.

What to expect

This development follows a significant visit in March by Meta’s President of Global Affairs, Sir Nick Clegg, to Nigeria’s President Bola Tinubu. During this visit, promises were made to enhance the support for Nigerian creators, highlighted by Clegg’s commitment to introducing features that facilitate content monetisation. 

Additionally, President Tinubu has been vocal about encouraging investments that benefit the youth and the creative sector, suggesting a fruitful collaboration between the Nigerian government and Meta.

This initiative by Meta to enable monetization for Nigerian and Ghanaian creators is more than just a business move; it’s a push towards nurturing the rich, vibrant creative culture of Africa. By providing these tools, Meta not only supports the creators financially but also plays a crucial role in the digital economy, promoting innovation and entrepreneurship across the continent. 

With these developments, Facebook is poised to become a pivotal platform for creators in Nigeria and Ghana, offering them a chance to showcase their talents to the world while earning from their creativity.