Niyi Adebiyi is Shaping the Future of Corporate Storytelling at Scale

If there’s one thing Niyi Adebiyi knows how to do, it’s telling a brand’s story in a way that resonates. For years, he’s been shaping corporate narratives, driving engagement, and elevating brands with a masterful blend of strategy and creativity. His recent appointment as the Senior Manager, Global Events at Visa, affirms his impact on the company’s public outlook.

Adebiyi’s rise hasn’t been by chance—it’s the result of years of dedication, expertise, and an innate ability to understand how brands connect with people. Since joining Visa in 2017 as Corporate Communications Manager for West Africa, he has helped shape the company’s voice in one of its most dynamic markets. 

His work wasn’t just about press releases and corporate statements; he crafted narratives that strengthened Visa’s position as a trusted financial services leader in the region.

That impact didn’t go unnoticed. Just a year later, he was promoted to Director, Corporate Communications for West Africa, a role he held for over six years. During that time, he played a crucial role in elevating Visa’s brand visibility, deepening stakeholder relationships, and driving financial inclusion conversations that mattered. 

His influence went beyond the corporate space—he helped shape the dialogue around digital payments in Africa, ensuring Visa wasn’t just part of the conversation but leading it.

Now, in his new role as Senior Manager, Global Events, Adebiyi is taking that expertise to an even bigger stage. Based in the United States, he’ll be leading high-profile events that align with Visa’s global marketing strategy, using his deep understanding of brand communications, stakeholder engagement, and experiential marketing to drive powerful campaigns. His ability to create meaningful brand experiences is exactly what Visa needs as it continues to cement its influence worldwide.

Adebiyi’s journay reads like a blueprint for success in corporate communications. Before joining Visa, he cut his teeth at some of the top marketing and PR firms, including EXP Marketing Nigeria and Sesema Public Relations. At every step, he has proven his ability to bridge the gap between brands and their audiences, crafting messages that stick and campaigns that drive real engagement.